Online Master of Business Administration (MBA) - Spezialisierung Produktmanagement & Marketing

The WPI MBA - Product Management & Marketing Specialization At a Glance

• A fully online, asynchronous schedule
• Project-based curriculum with 20 specialization options
• Top 10 Career Development Center in the US
• In-demand tech and analytics skills woven into every course
• AACSB accreditation
• No GRE/GMAT required

A successful product management process involves vision, strategy, and product development and integrating these with an effective go-to-market and branding strategy. WPI’s MBA specializations in product management and marketing will help you learn and apply data-driven strategy to guide effective planning and execution to achieve the product vision and corporate goals. These skills and strategies will enable you to become effectual product and marketing managers.

100% Online WPI MBA

Learn the language of business in our asynchronous, fully online master in business administration program that will prepare you to lead effectively in a world filled with digital and business transformation. Our technical focus prepares our graduates to empower their teams and scale the work they do with an innovative, data-driven decision-making mindset.

The WPI online MBA - Product Management & Marketing Specialization program offers a project-based approach to learning that situates students to be confident in their ability to assess and assemble talent, manage fluctuating timelines, and balance competing priorities.

Our faculty are experienced leaders who have spearheaded innovative thinking for a range of global organizations. They bring their wealth of knowledge into the classroom and serve as mentors to online MBA - Product Management & Marketing Specialization students. In many cases, this mentorship continues long after graduation.

This is the culture at WPI — a cooperative and innovative place to learn.

Worcester Polytechnic Institute was founded in 1865 to create and convey the latest science and engineering knowledge in ways that are most beneficial to society.

Today, WPI holds firm to its founding mission to provide an education that balances theory with practice, a philosophy symbolized by the towers of our two original buildings, pictured above.

WPI's 14 academic departments offer more than 50 undergraduate and graduate degree programs in science, engineering, technology, business, the social sciences, and the humanities and arts, leading to bachelor’s, master’s, and doctoral degrees.

The university’s curriculum features a flexible, rigorous program that is project-based and globally engaged, aimed at the quality experience and a positive impact for the communities it partners with. WPI faculty members--recently ranked top in the nation for quality and accessibility, as reported by the Wall Street Journal--work with students on interdisciplinary research seeking solutions to important and socially relevant problems, both on campus and at more than 40 project centres throughout the Americas, Africa, Asia-Pacific, and Europe.