Spezialisierung in Unternehmertum & Digitalem Marketing BBA

Students who choose the Entrepreneurial Business Administration pathway of the BBA degree, and the specialisation in Entrepreneurship & Digital Marketing are often interested in starting their own companies at the end of their studies, especially in the field of digitalisation, marketing & sales. It is a challenging programme and fully packed with business and entrepreneurship projects.

The specialisation modules have a focus on Digital Marketing and include subjects such as 'Marketing Technologies & Automation', 'Digital Consumer Behaviour'. In the Final Year students complete the core of their entrepreneurial bachelor with strategic subjects: 'Digital Marketing Strategy' & 'Social Media Marketing'.

Digital Marketing specialisation students in the EBA will complete their work experience, business start-ups and graduation assignment in the world of entrepreneurial digital marketing!

The Entrepreneurship programme is for students who know that they would like to start and run their own businesses, and who want the support and tools that a Bachelor programme in Entrepreneurship and SME Management can give them. Students will be required to have an international outlook, and speak good English. Students will have ambition, optimism and good general communication skills. They will be imaginative, artistic, conceptual thinkers and have good social networks.

The EBA pathway enables future entrepreneurs to more readily adapt to the changing environment, through the use of their learned skills, competencies and knowledge, thus also maximising the avoidance of company failure. In cases where companies do fail, trained entrepreneurs will be more capable of ensuring continuation than those who are not specifically educated in the field of entrepreneurship.

6 Intake Moments a Year

All Bachelor and Master programmes at Wittenborg have 6 intake moments a year. Students are also able to graduate 6 times a year. Graduation Ceremonies are held twice a year in the Winter and in the Summer.

Wittenborg University of Applied Sciences is a so-called “boutique university” - a Business School with a primary focus on management as it relates to disciplines in society. Our personal attention to your education is very important. It is for this reason that we take quality seriously and are accredited by the Dutch Flemish Accreditation organisation (NVAO) and Foundation for International Business Administration Accreditation (FIBAA).

We are a unique business school where “Better Yourself, Better Our World” is our motto.

At Wittenborg our mission is:

To promote excellence in teaching and learning international business and management, as well as to create the best environment for students and staff, where internationalisation, diversity and ethics lay the foundations of successfully applied, research-informed global learning.

With our main campus based in Apeldoorn, we introduce students to organisations in the local area and region, enhancing the region’s economy, cultural and social climate. Our Amsterdam location enables us to support international entrepreneurs coming to the Netherlands, with a tailored, entrepreneurial bachelor’s programme, and our Munich locations offers a unique opportunity to study in two countries. Enter Wittenborg and you enter a highly motivated and results-driven organisation operating in a diverse and multicultural environment, in which more than 100 nationalities work, study, innovate and socialise together. At Wittenborg we believe that learning should be an enjoyable process that allows you to develop your goals and aspirations, and provides you with the constant support and the required study pressure to achieve those targets.

Wittenborg graduates are world citizens; they nurture respect and have a sense of achievement. They have developed ambition and pride themselves in excellence. They are our greatest ambassadors!

About Wittenborg

About Wittenborg University of Applied Sciences Business School

Independent & International

At any time, over 100 nationalities work and study together in its 2 Apeldoorn locations and in Amsterdam. English is the sole language of instruction in all campuses.

Over 30 Years Track Record

Thousands of highly employable graduates, since 1987, now follow careers in the Netherlands and around the world.

Double European Accredited

Degree programmes are recognised and accredited by the Dutch Ministry of Education, Culture & Science (NVAO), also by FIBAA (German, Swiss & Austrian).

Glocal & Local Engagement

Company visits, real-life projects, internship and guest speakers: plenty of local and regional engagement with government, companies and organisations. Thinking globally, but acting locally.

Research Environment

Instigating and carrying out regional, European and international projects at the Research Centre, in areas such as sustainability, technology, social innovation, education & health care.

Customer-Oriented Approach

A personal approach, family-like environment and personal tutoring, guidance and support. Most programmes allow students to start & graduate 6 times per year.

6 Intake Moments a Year

Next 3 Intakes: February 2024 - All Bachelor and Master programmes at Wittenborg have 6 intake moments a year. Students also able to graduate 6 times a year. Graduation Ceremonies are held twice a year in the Winter and in the Summer.