Bachelor in Betriebswirtschaft und Marketing (Hons)

We work closely with the Chartered Institute of Marketing (CIM) and the Institute of Directors for networking, accessing events and exploring future career options.

Why study business management and marketing?

Marketing is crucial to any business and one of the most exciting sectors in a fast-paced global economy.

Studying both subjects gives you an understanding of organisations and their management, and the diverse ways marketing is used to demonstrate the quality and usefulness of products, brands and services.

These skills in combination lead to a diverse range of careers in both fields.

Why UWE Bristol?

The BA(Hons) in Business Management and Marketing provides a solid foundation in both business and marketing, allowing you to experience a range of business disciplines and choose your career path as you develop. This is the only degree programme in Bristol that unites business management with marketing.

You could specialise in global marketing, business innovation and growth, brand management, events and festivals management or digital marketing communication.

Analyse real business issues and learn about the market process, consumer behaviour, the lucrative business-to-business environment, traditional and digital marketing methods and global marketing.

Apply marketing theory to real businesses and develop crucial skills expected by employers.

Be part of a lively community of students, enthusiastic and experienced tutors and an enterprising university with a reputation for producing 'work ready' graduates.

Bristol is recognised as one of the UK's leading marketing hubs with a strong employer network and diverse graduate opportunities.

Guest speakers, paid placements and internships, competitions and an active Marketing Society ensure you have regular access to the industry and the latest developments in the field.

We work closely with the Chartered Institute of Marketing (CIM), the Chartered Institute of Public Relations (CIPR) and the Institute of Directors (IOD) who offer you opportunities to network, access events and gain valuable accreditations.

Where can it take me?

The broad nature of this degree means diverse career pathways. Career prospects are excellent with many graduates going on to marketing or management roles.

Typical roles include product manager, brand manager, sales executive or market researcher and roles in management, recruitment or HR.

Our students have secured placements and graduate roles with companies such as GlaxoSmithKline, Intel, The Guardian, John Lewis, Disney, Coca Cola and the Rugby Football Union, as well a range of SMEs.

At UWE Bristol we empower you to make a choice. To choose a university that challenges itself as much as you. To choose a passion that gives you purpose. To choose a community that leads the way, encouraging you to question everything, and to become the best you can be.

Change the world

At UWE Bristol, we’re focused on solving future global challenges through outstanding learning, world-leading research and a culture of enterprise.

Here, we empower our students to make a choice. To choose a university that pushes itself as much as it pushes them. To choose a community of original thinkers - breaking new boundaries and leading the way.

From our enterprise support programmes to industry masterclasses. Professional mentoring to business incubators. World-leading research facilities to work experience opportunities across the globe. We give our students the tools they need to act on their ideas and make them happen.

Each of our pioneering courses has been created in partnership with industry professionals. And over 150 come with professional accreditation from industry bodies. Coupled with world-class teaching, they’re designed to equip students with the most in-demand skills, and the kind of mindset that employers want and need. So that when you graduate from UWE Bristol, you’re ready to take on the world.

Our mindset

We believe that it’s only when you ask 'what if?' that you discover 'why not?'. That’s why we’re not afraid to ask difficult questions – and tackle the big issues head-on. It’s our way of continuing to make a real difference in the way we learn, analyse and contribute to the world we live in.

Our values

Ambitious

We’re not afraid to shape, challenge and tackle the big issues, to take the initiative and pave the way.

Inclusive

We make UWE Bristol a supportive and inspiring place to learn and work – somewhere where diversity of experience and perspective is encouraged, and learning and research are shared and accessible.

Innovative

We create new opportunities for the people who work and study with us. We embrace different ideas and pioneer new and sustainable ways of doing things.

Collaborative

We have strong connections locally and globally. We help people and organisations be the best they can, building trust throughout our university community and beyond.

Enterprising

We instil a thirst for new knowledge, its creation and application, empowering our students and staff to demonstrate a creative questioning approach, a 'can-do' confidence, and the ability to navigate uncertainty.