Master of Science in Marketing

The  Master of Science in Marketing  provides you with a full understanding of the important processes involved in creating, communicating, and delivering value to customers while strengthening your ability to  face and solve complex challenges in an increasingly globalized marketing environment .

The  MSc in Marketing  is a program that offers  an analytical approach to Marketing , providing students with the technical and creative skills needed to understand how to satisfy customer needs from a strategic, managerial, and empirical perspective.

You will learn to use practical and theoretical tools for choosing markets, and anticipating and identifying consumers' needs in order to  plan an innovative marketing management strategy adapted to the latest marketing trends and techniques . At the end of the program, you will be prepared for managing a company's marketing strategy , whether it is an SME, NGO, mass-market, or services company.

Practically focused and internationally oriented, this MSc includes the option to undertake a  curricular internship  and it allows students to choose their preferred  elective courses  according to their career plans.

The  MSc in Marketing  benefits from the  outstanding world-renowned faculty  of UPF's Department of Economics and Business, the faculty of UPF-BSM, as well as the  participation of professionals and experts from the sector  who will share their Marketing expertise.

The  MSc in Marketing  is endorsed by Pompeu Fabra University, the 1st Spanish university and the 15th best university in the world (of those with less than 50 years), according to the Times Higher Education ranking. In addition,  UPF Barcelona School of Management  has  EQUIS  accreditation, the most prestigious institutional recognition for business schools globally.

Program jointly offered with:

Why choose this program

01 Learn from the best

You will learn from the faculty of the  UPF's Department of Economics and Business , the faculty of UPF-BSM, and from  leading marketing professionals  with experience in marketing departments of all types of companies who will share  skills such as business creativity, leadership, and teamwork .

02 A hands-on analytical Approach to Marketing

You will acquire the knowledge to integrate consumer analysis with industry analysis using the most up-to-date analytical tools in order to  make decisions about the different elements of the brand strategy and marketing mix .

03 Strategic mindset

You will master and put into practice  the latest cutting-edge tools and techniques used in marketing management , trends research, and analytics in order to define and plan a marketing management strategy.

04 Boost your career

The MSc in Marketing offers you the possibility to undertake a  curricular internship , which provides a relevant work experience in the fields of brand consulting, communication management, digital marketing, and marketing research, among others.

05 International recognition

The MSc in Marketing is ranked as  one of the 4 best masters in marketing in Spain  by the QS Business Masters Ranking 2023. The ranking, which compiles the best marketing programs worldwide, highlights the program's leadership in research, the diversity in the classroom, and the return on investment time.

06 Study at an accredited school

Study at a  school accredited by EQUIS , an international distinction that guarantees the quality of our institution and makes us the  1st school of management linked to a public university  with this accreditation in our country.

Accreditations

UPF Barcelona School of Management  is the management school of  Pompeu Fabra University , the  1st Ibero-American university  and the  16th-placed university in the world , among those under 50 years of age, according to the Times Higher Education ranking.

UPF Barcelona School of Management  has  EQUIS  accreditation, the most prestigious institutional recognition for business schools globally, and places itself among the top business schools in the world.

In addition, the MSc in Marketing is ranked as  one of the 4 best masters in marketing in Spain  by the  QS Business Masters Ranking 2023 .

The  Master of Science in Marketing  is an  official master's degree  and has the academic recognition of the Ministry of Education of the Government of Spain. The Quality Agency of the University System of Catalonia (AQU) has also institutionally accredited UPF-BSM. This accreditation certifies all the official master's degrees that we teach and recognizes the quality of our educational model in accordance with the criteria of the European Higher Education Area (EHEA).

UPF-BSM is the management school of Pompeu Fabra University, a university internationally recognized for its level of excellence in teaching and research.

Our purpose is to contribute to the development of management and to people who put it into practice. We train professionals who are capable of managing companies and institutions and leading projects with a global vision. People who seek to add value , innovate and transform society through a commitment to culture and global wellness.

Why should you choose us?

We connect the university with business through innovation, social transformation, and research. Our management vision is strategic, it is based on international best practices and it is focused on people.

We propose solutions to the challenges faced by the business, social and institutional environment with the vocation of transferring results to society. We want to generate knowledge and economic and social impact.

We offer an active, personalized, and interdisciplinary learning model that prepares students to become professionals capable of moving in constantly changing environments.

We have a values-based culture such as ethics, social responsibility, transparency, rigor, sustainability, diversity, humanism, and culture. We have a creative and transformative vision with a vocation for excellence in teaching, research, and knowledge transfer.

A business school connected to the world

The interest of new management in challenges related to global welfare requires approaching education from an international perspective.

An international vocation with a global vision of challenges of the future

We understand internationalization as a transversal project that permeates all areas and activities of our school. Its objective is to provide the content with a broad and universal vision that can be shared by teachers, management, and students from around the world.

In addition, at UPF-BSM, as an extension of UPF, we obtained wide international recognition for the excellence of our work in teaching and research.

The international ambition to provide solutions with a global impact

We promote the mobility of our students and professors with the aim of fostering the creation of international networks and alliances with reference actors, developing joint experiences. These alliances allow us to be an active part of the world and to fulfill our international ambition to provide solutions with global impact.