Sitz
Großbritannien
Studienformat
Campus
Kurssprache
Englisch
Studienbereiche
Geschäft, Marketing und Kommunikation, Digitales Marketing
Dauer
1 Jahr
Studienrhythmus
Vollzeit, Teilzeit
Niveau
Master of Science (MSc)
Studiengebühren
Infos anfordern
Sitz
Großbritannien
Studienformat
Campus
Kurssprache
Englisch
Studienbereiche
Geschäft, Marketing und Kommunikation, Digitales Marketing
Dauer
1 Jahr
Studienrhythmus
Vollzeit, Teilzeit
Niveau
Master of Science (MSc)
Studiengebühren
Infos anfordern
Digital Marketing and Analytics at Winchester advance your knowledge and skills in creating digital content, helping you to ensure your target audience sees and responds. The course also refines your skills in using data analytics, equipping you to develop and use appropriate digital marketing strategies to reach consumers, clients and partners.
You gain an overview of the evolution of marketing and the impact of digital technologies on the theory and practice of marketing, evaluate consumer behaviour models applied to the digital consumer, and monitor changing trends in various industries. You also develop integrated digital marketing communication plans and gain a critical understanding of how to mix traditional and new marketing research tools to obtain relevant and meaningful data. The course also covers the development and management of websites, with incorporated blogs, and how to use social media as a marketing communications tool.
Modules include Digital Transformation in Marketing, Wed Design and Analytics, Social Media Marketing and Analytics Consumer Analysis, Insight and Creativity. For the final dissertation/consultancy project, you are given a live brief from an external organisation facing digital marketing-related issues. You collate, analyse and interpret qualitative and quantitative data to identify issues and provide a report with a set of realistic recommendations and solutions. As you learn the practical skills required for success in current and future business environments, there is extensive interaction with industry experts and there are optional, non-credit-bearing fieldwork and internship opportunities. Throughout the course, you are provided with live briefs from businesses facing issues currently or with recent case studies.
The programme makes extensive use of industry experts and practitioners as visiting speakers in order to enhance the currency and relevance of the topics discussed in each module. Module tutors adopt practical forms of study such as workshops and workplace visits wherever possible.
The University of Winchester empowers students to reach their full potential and make a difference in the world. Set in Winchester, a beautiful, quintessential English city with a rich heritage and vibrant contemporary culture, the university’s friendly and compact campuses give students the benefit of city and campus living. We are well situated with excellent transport links allowing you to reach London or the coast in an hour, and Southampton Airport is just a 10-minute train journey away.
The university offers a selection of undergraduate and postgraduate degrees that are taught across our five faculties:
Alliance Manchester Business School - The University of Manchester
Großbritannien
Geschäft, Nachhaltigkeit
Master of Science (MSc)
Englisch
1 Jahr
Alliance Manchester Business School - The University of Manchester
Großbritannien
Geschäft, Management
Master of Science (MSc)
Englisch
1 Jahr
Alliance Manchester Business School - The University of Manchester
Großbritannien
Geschäft, Management
Master of Science (MSc)
Englisch
1 Jahr
University of Essex Online
Online
Großbritannien
Geschäft, Management
Master of Science (MSc)
Englisch
2 Jahre
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