Bachelor in Betriebswirtschaftslehre (Hons)

• Option to spend a year on a paid work placement in business
  • Gain and test valuable skills in our strategic business simulator
  • Study a broad and flexible range of business modules which enable you to pursue a career in diverse sectors and specialise in marketing, human resources, finance, management, enterprise, innovation, business development or another area of business
  • The University of Winchester Business School is a United Nations Principles for Responsible Management Education (PRME) Champion

In a fast-moving and complex global economy, the role of management has never been more exciting and challenging. Whether you envisage life at an FTSE 100 company or want to run your own start-up, at Winchester we’ll equip you to be a confident, responsible and innovative leader of the future able to meet the shifting demands of the contemporary business world.

This broad-based degree is closely linked to industry and will introduce you to the latest management theory and practice. The programme’s flexibility enables you to pursue personal learning goals and career aspirations by selecting your own journey through a range of engaging business disciplines.

In the first year of study, you explore the principles underlying business management, examining the dynamic interrelationships between different aspects of business and interactions with the external environment. These include Responsible Management, Marketing Principles and Career Management.

Year 2 includes both compulsory and optional modules focusing on more specialised areas of management, such as leadership, operations and sustainability. You engage in critical analysis and interpretation of data, and critical appraisal of international organisations and their operations. Optional modules include Human Resource Management, The Start-Up Entrepreneur and Contemporary Business Communication. Before moving on to the final year, you may choose to spend a year on a paid work placement in a business relevant to your ambitions. Recent students have successfully secured placements at BMW, Intel, Microsoft and Siemens.

The final year is strategic in nature. This enables students to consider the complexities and ethical implications of business strategies in practice within an era of increasing globalisation and social and environmental concern. Optional modules include Project Management, Business Ethics and Strategic Brand Management.

You gain a broad range of business knowledge and skills which enable you to pursue a career in a diverse range of organisational sectors. You are also equipped with the skills suitable for self-employment and the confidence to set up your own business.

Our graduates have gone on to successful careers in management and leadership roles, strategic planning, project management, business development, product development, finance, human resources and marketing.

The University of Winchester empowers students to reach their full potential and make a difference in the world. Set in Winchester, a beautiful, quintessential English city with a rich heritage and vibrant contemporary culture, the university’s friendly and compact campuses give students the benefit of city and campus living. We are well situated with excellent transport links allowing you to reach London or the coast in an hour, and Southampton Airport is just a 10-minute train journey away.

The university offers a selection of undergraduate and postgraduate degrees that are taught across our five faculties:

• Faculty of Business and Digital Technologies: A modern, forward-thinking faculty offering a range of disciples including Accounting, Economics, Business Management, Computer Science and Marketing.
• Faculty of Education and the Arts: Has a long and established history of providing high-quality degrees, and is home to the Institute of Education, Department of Education and Childhood Studies, Department of Performing Arts, and School of Media and Film.
• Faculty of Health and Wellbeing: Outstanding degrees that are committed to progressing health and well-being for all life. The faculty includes Nursing, Physiotherapy, Social Work, Animal Welfare and Sports degrees.
• Faculty of Humanities and Social Sciences: Passionate about what makes us human, we offer research-led teaching and outstanding support in Anthropology; Archaeology; History; Psychology; Social Sciences including Politics and Geography; Philosophy; English and Creative Writing.
• Faculty of Law, Crime and Justice: Bringing together the department of Law and the department of Policing, Criminology and Forensics, the faculty uses an interdisciplinary approach to offer a dynamic range of degrees that offer the use of specialist facilities.