MSc Digital Marketing Management

Study with us

• Strathclyde’s MSc in Digital Marketing Management has been developed in collaboration with industry in response to a growing need for graduates with digital marketing skill
• Gain an understanding of digital technologies and their application for business purposes
• Learn about digital marketing in practice with hands-on experience of established and emerging digital media
• Benefit from the involvement of industry partners

Why this course?

Based in Strathclyde Business School’s highly acclaimed Department of Marketing, the course curriculum draws on leading academic experts from across the Business School. The course also benefits from the University's established relationships with industry and the involvement of industry partners in the development and delivery of the program. This approach ensures that Digital Marketing Management meets the changing needs of the digital workplace and enables you to acquire the latest knowledge, best practices, and specialist skills to develop your career in digital marketing.

The eMarketing in Practice class is developed and delivered in collaboration with digital marketing professionals from a leading digital media agency. Experts will share their knowledge of digital marketing in practice, offering you an understanding and hands-on experience of established digital media, as well as emerging media.

The extent of industry collaboration and involvement in our Digital Marketing Management program makes it an exceptional choice for your career progression.

In the Digital Transformative Project, you'll take part in a Digital Marketing Clinic where local businesses will present their digital marketing challenges and operational issues. You'll assist a business in developing a formal solution via a digital transformation plan.

Founded in 1948, the University of Strathclyde Business School is a pioneering, internationally renowned academic organisation that shapes and develops the business minds of tomorrow. Strathclyde Business School is one of four faculties forming the University of Strathclyde in Glasgow. The University was established in 1796 as 'the place of useful learning' and this remains at the forefront of our vision today.

Our teaching

Strathclyde Business School’s subject departments and specialist units collaborate to provide a varied programme of specialist and cross-disciplinary courses. We have established international centres in Greece, UAE, Oman, Bahrain, Singapore and Malaysia, where we offer degrees such as the Strathclyde MBA.

A collaborative approach

We have firm roots in the business community in and around our home city of Glasgow which extends not only nationally but internationally. We pride ourselves on our collaborative approach to working alongside industry building mutually beneficial relationships which add value to both organisations and individuals alike.

International accreditation and recognition

Strathclyde Business School has held triple accreditation from the three central business school accreditation bodies – AMBA, EQUIS and AACSB – since 2004. We were the first business school in Scotland to achieve triple accreditation.

We were also the first business school in Scotland to be awarded the Small Business Charter Award, which recognises our world-leading support for scaling Scottish firms through innovation, internationalisation and leadership.

Our departments and programmes also hold internationally recognised industry accreditations such as CIMA, ICAS, and CIPD.

Research excellence

Strathclyde Business School has been recognised in the Research Excellence Framework (REF) 2021 for its world-leading research - with a GPA of 3.26, this positions SBS as the third-highest overall quality of all Scottish institutions as ranked by Times Higher Education (THE). SBS's exemplary research environment achieved particularly strong recognition having a rating of 75% 'conducive to producing research of world-leading quality and enabling outstanding impact'. With the remaining 25% rated as 'internationally excellent quality', this places SBS significantly above the sector average and makes it the second-highest environment quality profile in Scotland. In terms of scale and quality, the SBS submission has been ranked 16th in the UK on Research Power by the THE and this makes it the second highest in Scotland.