BA (Hons) Marketing

Marketing is about so much more than advertising. Through this broad degree, you'll understand what makes a brand, develop a new product, learn how to understand consumer psychology and improve your ability to make a sale.

Marketing is a key part of every business, and this degree looks closely at how marketing works with other specialisms such as finance, operations and public relations. When you finish this degree, you'll have a deep understanding of how marketing interacts with all the working parts of a business, and you'll be able to apply your skills as a marketing specialist in any sector that interests you.

Course highlights

• Explore all the key concepts of marketing, sales, digital marketing, brand and advertising and then focus on the areas that really interest you as the course progresses.
• Apply your learning in a 1-year paid work placement or through working with a real client in our marketing consultancy module.
• Get additional certifications in tools, software and specific skills like SEO, Google Ads and Google Analytics as part of your degree.
• Learn to interpret data to inform your decisions and present that data to various audiences.
• Benefit from expert industry speakers, from companies such as O2, TK Maxx and Gartner.
• Learn from teaching staff who have worked in the industry and are actively researching the rapidly changing marketing world.

Accredited by

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide. It exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners. The University of Portsmouth has joined forces with CIM to allow students to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees, which ensures we are equipping students with the best opportunities for a successful marketing career.

We’re proud to be a breath of fresh air in the academic world – a place where everyone gets the support they need to achieve their best. We’re always discovering. We don’t fit the mould, we break it. Just as the world keeps moving, so do we.

We’re closely involved with our local community, and we take our ideas into the global marketplace. We partner with businesses, industry, and government to set the course for a better future. And we educate and transform the lives of our students to help them achieve their potential. We stand out, not just in the UK but in the world. We excel in research areas from cosmology and astrophysics to cybersecurity, forensics, and sport science. Since the first day we opened our doors, we've looked towards the future. And we're here to help you shape it.