Schwerpunkt Marketing

The major in marketing is designed to provide students with the conceptual background and practical skills necessary to address what new products a firm should introduce; how products should be priced; how best to identify channels of distribution; and how best to promote new and existing products, among many other business questions.

Our Projects in Marketing course lets students run their own marketing agency and complete marketing campaigns for nationally known clients.

Our client list includes Major League Baseball, Fox Sports University, the National Football League, the Central Intelligence Agency, American Eagle Outfitters, Honda Automobiles, and many more.

At Pitt Business, we seamlessly integrate the academic, career, and international experiences that are essential to preparing students for roles in global business. We are ranked among the best business schools in the nation and offer students an array of experience-based learning opportunities.

As a Pitt Business student, your journey begins in the classroom. Here you learn from two kinds of great teachers: Pitt's world-renowned faculty and real-world experiences. Our Bachelor of Science in Business Administration program offers seven majors and five certificate programs, each complemented by an array of case studies, consulting projects, case competitions, internships, and global experiences.

The mission of the Joseph M. Katz Graduate School of Business and College of Business Administration is to produce knowledge through research on issues relevant to business and society; prepare students to create business value through thought leadership and practice; and promote global dialogue on economic and entrepreneurial activities that improve society.