BSc in Marketing

This degree provides a foundation for advanced and independent study through establishing a common platform of essential knowledge and skills.

Focus is on the key issues currently facing professionals in marketing, advertising, and related fields. These issues include environmental sustainability, fair and equitable global economic growth, gender and racial equality, and ethical approaches to consumption.

You will gain an appreciation of the diverse, interdisciplinary nature of business administration and marketing, and also a range of conceptual, technical, quantitative and personal skills.

How you study

The programme offers a variety of highly engaging learning materials and activities.

Online support

The programme is delivered online and there is no requirement to come to the UK as part of your studies.

Creative interactive learning is delivered through Coursera - the world’s largest online learning platform, to provide you with an immersive learning experience.

Our flexible online programme allows you to work around your own schedule and leads to a globally recognised qualification.

Your learning experience will be enhanced with an accessible and attractive virtual learning platform. And there are opportunities for self-assessment so you can understand your own progress.

When you register, we will give you access to the Student Portal. With this, you can access your University of London email account and other key resources including:

• The Student Guide with useful information about your relationship with the University of London through to your graduation.
• The Virtual Learning Environment (VLE) provides you with access to the online Reach Out Forum and discussion areas which allow students to communicate with each other.
• Sample examination questions and formative quizzes aid your revision and tutors hold live tutorial webinars plus provide online support throughout each study session.
• As a registered student, you will have free access to the University of London’s Online Library with over 100 million electronic items, and further items can be requested via the library's Inter-Library loans service with the British Library.
• Senate House Library provides free reference access for all registered distance and flexible learning students.

Time commitment

Each 30-credit module comprises weekly topics, corresponding to the key content items detailed in the module descriptors.

Your study equates to approximately 10 - 12 hours of directed learning per week.

Assessment

During your study period, you will undertake formative assessments, which help you to measure your progress but do not count towards your grade.

You will also take summative assessments, which do count towards the final grade. Summative assessments comprise multiple-choice question tests evenly spaced out throughout the study session and an online exam at the end of the session.

All assessments are 100% online.

We are one of the largest, most diverse universities in the UK with over 120,000 students in London, and a further 50,000 studying across 180 countries for a University of London degree.

The University of London, dating back to 1836, is the third oldest University in England. It is a federation of 17 member institutions and nine research institutes catering for 120,000 students in London, as well as a global operation serving more than 51,000 students in over 180 countries and 1.3million learners enrolled on its MOOCs through the online Coursera platform. This makes the University of London ‘The World’s Largest Classroom’.

So, no matter where in the world you are, you can get an internationally recognised degree from the University of London, either on campus or through flexible and distance learning. The University offers more than 100 degrees, diplomas, certificates and short modules across the world at both undergraduate and postgraduate level and is able to support all your learning requirements.

The People’s University

The University of London was established by Royal Charter in 1836 for the public benefit and is recognised globally. Throughout our long history, the University has offered access to a wide range of academic opportunities. As a world leader in higher education, the University has pioneered change in the sector. We were the first university to admit students regardless of their gender, race or religion, the first to admit women to degree programmes and, in 1865, the first to give students the opportunity to study wherever they are, providing access to higher education across the globe. For almost 200 years, we have improved the lives of millions of people around the world through our unique approach to education, prompting Charles Dickens to term us the 'People's University'.

World class; Worldwide

Whether you wish to join our vibrant academic community in the heart of London or Paris, study independently or with the support of a Recognised Teaching Centre, you will become a University of London student and join the world class.

Study at the University of London

We are a federation of 17 independent member institutions of outstanding global reputation, ranging from larger universities such as UCL or King’s College London to smaller specialised institutions such as the Royal Academy of Music or the Courtauld Institute of Art.

There are also research institutes, united through the School of Advanced Study, offering postgraduate study and research in the humanities as well as the University of London Institute in Paris and our flexible and distance learning programmes.

Students of the member institutions are also University of London students, giving them access to our wide range of services in central London. The academic quality of your qualification is of the very highest standard, wherever you study.

Student Services

As well as providing world-class education, we also offer a range of other services including careers advice and access to Student Central and the prestigious Senate House Library. The University also manages a range of high-quality student accommodation in central London where students can mix with others from across a range of member institutions.