M.A. Journalismus und Medienkommunikation

"Due to the ongoing Coronavirus pandemic, examinations may be replaced by an alternative form of assessment during the academic year 2021/2022. Please refer to the Programme Specification on these pages for further details."

Why choose Herts?

• Employment Prospects : Graduates have gone onto work in a variety of media roles such as Press Officers, Social Media Analysts, and Journalists for organisations including BBC, Sharp, Subway and Euromonitor.
• Teaching Excellence : Learn from our industry experts, award-winning lecturers who are all experienced in print, web design, journalism, and PR (see key staff section).
• Work Placement Opportunities : Graduates have taken placements at organisations including the BBC and The Sunday Times. This year three-quarters of those who took a placement received a job offer within the media upon graduation.

About the course

Study our M.A. in Journalism and Media Communications and gain the skills you’ll need for a successful, dynamic career in today’s complex global media industries.

This Masters course aims to prepare you in both practice and analysis of global journalism and media. You’ll benefit from our extensive links with the media industry, including the BBC and the Sunday Times, and gain a grounding in all its aspects, from fast-changing multimedia to magazines, advertising and the excitements of sports journalism.

You may have studied humanities subjects and be looking to deepen your research interests. Or you may have been working in areas such as business or healthcare and need communications skills. Whatever your background, taking this MA will enhance your career by equipping you to operate effectively in a professional media environment. Our business-facing approach means you’ll be taught by lecturers with extensive professional experience in print, web design, journalism and PR, giving this MA its strong focus on your future employability.

During the course you’ll explore the synergies between social media, PR and journalism, focusing on current media practice and the technologies of convergence. You’ll consider how to make communication more effective in professional settings by looking at journalism and its associated business models; learn how to interview and report on events; gain expertise in internal and external corporate communications, and analyse the impact of technology on communications industries.

Modules may change from year to year but are likely to include Corporate Communication, PR and Advertising; International Journalism Trends; Writing for Magazines; Sports Journalism; and Media Production as well as modules on research methodology. You also have a range of options for your final project. This can be a dissertation on a media subject of your choice, a short work placement, a one-year sandwich placement or a larger media research project, depending on your chosen route.

For Media Production you’ll create multimedia – podcasts, video and advertising – for online magazines, pitch and measure a campaign and use social media to promote your work. A strong practical element in Writing for Magazines will equip you to write for social media and understand how to create content and engage audiences.

Our module International Journalism Trends explores news ownership and media production on a global scale and provides deeper insight into the theoretical and cultural framework of media and journalism. Sports Journalism will give you a grounding in the exciting practices of sports journalism, from interviewing top stars to reporting on breaking sports stories.

Two modules on research methods and critical and theoretical debates will equip you with advanced research skills and the transferable communications skills - including interviewing, identifying a story and building connections - that are vital for roles in PR and Corporate Communications.

On the one-year programme students can take up a short work placement as a final module, giving you the opportunity to put into practice your knowledge and skills developed over the year. Typically, you will be expected to have spent a minimum of 20-25 days on an internship or work experience placement, after which you’ll write a 3,500-word report and give a short presentation reflecting on your experience.

Previous students have taken short work placements on national newspapers, the BBC, Hertfordshire Life magazine, Three Counties radio, social media, marketing or internal communications roles in local businesses and PR agencies such as Bell Pottinger.

Alternatively, consider taking the M.A. with a placement year or with advanced research:

• M.A. Journalism and Media Communications (Sandwich)
• M.A. Journalism and Media Communications (with Advanced Research)

Why choose this course?

We give you:

• A broad range of media communications skills with a strong focus on digital media
• Expert lecturers widely experienced in the communications industry plus as a partner university with the prestigious Public Relations and Communications Association (P.R.C.A.)
• You'll gain valuable networking skills and contacts, listen to expert speakers and gain up to the minute knowledge of the PR industry. Find out more about our speaker series, Media Matters.
• You'll have the opportunity to take a short work placement in a media-based environment or write a dissertation to improve your theoretical knowledge
• Gain insights into emerging trends in the fast-changing digital media world giving you skills valued by a wide range of media and related industries.

Professional Accreditations

This course is partnered with the Public Relations and Communications Association (P.R.C.A.), giving you access to networking and tailored speaker sessions, as well accreditation upon graduation. The University is also an Academic Member of the British Society of Magazine Editors which provides expert speakers and information on the latest trends in this area.

Student experience

At the University of Hertfordshire, we want to make sure your time studying with us is as stress-free and rewarding as possible. We offer a range of support services including; student wellbeing, academic support, accommodation, and childcare to ensure that you make the most of your time at Herts and can focus on studying and having fun.

Additional information

• Sandwich placement or study abroad year: n/a
• Applications open to international and EU students: Yes

At the University of Hertfordshire, we see your potential, we hear your ambitions and we support your futures. From the moment we meet, we will set you on a path to achieving your goals. We will drive you forward, we will actively guide you every step of the way. You may not be confident or you may have questions – but we believe in you and we will help you find the answers. You may have a goal that you want to achieve – we can help focus you. You may want an experience – we can get you some. Here at Herts, there are many pathways to success, so let us empower your future, and take you all the way. This is your platform, your opportunity to succeed – so what are you waiting for?

Prepare to succeed

Show employers what you’re made of. We’re big on placements – and for good reason. Research tells us that over 70% of employers prefer students with work experience. That’s because placements aren’t just an excellent way to put what you’ve learnt into practice, they also show employers what you’re like as a person – with all those attributes like ambition, teamwork and a can-do attitude. To make sure our students get that work experience advantage, we’ve developed strong links with businesses and organisations here and internationally. These have allowed us to build valuable placement opportunities, from short-term experience to full-year paid placements, into many of our courses. What’s more, you won’t have to pay fees during the year you’re on placement.

Passport to success

Many students at Hertfordshire have the chance to study or work overseas – for a semester, a summer or even a whole year. Studying or working abroad is a great way to immerse yourself in a new culture, broaden your horizons and create many unforgettable memories. We have partnerships with many universities across the world, including in the USA, Canada, Latin America, Africa, China, Korea, Japan, Australia, and across Europe. The cost of living in many countries is lower than in the UK and you’ll still be eligible for any grants or loans you’d get if you were studying here. Most students also pay no tuition fees during the year away and may be eligible for one of our scholarships to help with living and travelling costs.

Learn from the best

We like to think our teaching is a little different. Not only are our academics experts in their respective fields, but everything they teach is shaped by businesses and industry, giving you the subject-specific and transferable skills for an exciting career. Alongside your core subject, you’ll also be able to pick up other qualifications to help you stand out to employers. From mentoring to Microsoft qualifications, City & Guilds awards to getting your pilot’s licence, there’s a tonne of ways to build an impressive CV.

Key Facts

• TEF Gold : Our teaching is among the best in the UK.
• 170 : Study abroad at one of over 170 universities in 40 countries around the world.
• National Rankings : 4th Economics 7th Tourism, Hospitality and Event Management 10th Engineering: Electronic and Electrical.
• Number 1 for Games : TIGA Games Industry Award 2019.
• 96.5% of students in employment or further study within 6 months.
• Award-winning : Employment mock assessment centre simulation (Institute of Student Employers).
• Career enhancing experience : Our students have undertaken placements at companies including KPMG, Tesla Motors (UK), Microsoft and GSK.

Learning and teaching

Whatever your background, wherever you are from, we believe that higher education can be a transformational experience.

We develop graduates who are capable, creative and enterprising. Through engaging with employers and professional bodies who contribute to the development of our curriculum and our status as one of only 20 University Enterprise Zones, we transform the lives of our students.

We offer the flexibility, opportunity and community students need to succeed. We achieve this by:

combining traditional teaching methods with digital resources including our online student network, StudyNet teaching courses that are designed with the input of business and professional bodies giving students the chance to learn about employability through listening to the experience of our alumni organising networking events where staff, students and graduates can meet offering a vibrant multicultural campus by increasing the proportion of international students on campus giving students the option of studying at one of our partner universities overseas supporting students in their learning and living offering students valuable work experience in research, business or industry before their final academic year.

Vision

Our vision is to transform lives. This means whatever your background, wherever you are from, we will drive your potential, powering you to succeed.

We are committed to having a positive transformational impact on every member of our university community, and to share our successes with the community around us.

Our strategy

We support a diverse range of students, staff, businesses, researchers and members of the community. What they all share is the desire to make the most of the opportunities in front of them. Our strategy will enable us to power their potential and achieve their goals.

Students, businesses and the local community are all motivated by the same thing. Finding ways to make the most of the opportunities in front of them, by tapping into their individual or collective potential. Powering Potential is embedded in our philosophy. This means – to transform lives, we not only find potential, but we also harness it and drive it.

Key strategic themes

Students, businesses and the local community are all motivated by the same thing. Finding ways to make the most of the opportunities in front of them, by tapping into their individual or collective potential. Powering Potential is embedded in our philosophy. This means – to transform lives, we not only find potential, but we also harness it and drive it.

Offering opportunity

We offer every student the opportunity to succeed, with varied and well-signposted routes into university and clear pathways through study. We support students to achieve to the best of their ability and will support them in preparing for global opportunities after graduation. We will use our links in business, our research expertise, and our global outlook, to transform lives.

Building community

We are a diverse and welcoming community with a global reach and a common purpose, to transform lives, which we will work together to achieve. Through communities of learning, exploration and knowledge, we celebrate diversity and share our passions. We want all our students and staff to find their communities here. We are engaged as a Civic University in our region, supporting schools, colleges and students. We will share our knowledge, culture, research and resources with businesses, the professions and the wider community.

Embracing flexibility

We will respond flexibly to the challenges and opportunities ahead. Flexible modes of study will support our students to succeed and allow them to engage with a greater range of opportunities in education, extra-curricular activities and work experience. We want our students to follow their interests and passions to transform their lives and to be empowered by a choice of pathways that take them to the next stage and open doors to the future.

Our values

We provide opportunities to attract, retain and develop individuals. We are building a diverse and inclusive community and we respond with flexibility to the challenges of the changing world. Our values underpin everything we do. We are friendly, ambitious, collegiate, enterprising and student-focussed.