BA (Hons) Marketing (Management)

This degree will provide you with a solid grounding in marketing whilst helping you to develop managerial skills so you can go into employment at senior levels within any business sector.

Why choose this course?

Marketing at Derby is ranked Top 10 in the Guardian University Guide 2020 . We equip you with the skills, confidence and creativity to shape an organisation’s marketing strategy and help it develop a customer-led approach to business opportunities. You’ll learn how to combine all elements of the marketing mix and you’ll gain the skills and positive attitude needed to manage in house teams or outsourced agencies to achieve business goals.

How you will learn

Whether in a classroom, computer lab or studio, all your learning will be framed in a business context. We encourage you to be creative – devising eye-catching media, memorable slogans and mood boards to produce powerful communications. We offer field trips to trade fairs, visits to exhibitions and we work on numerous live company projects to guarantee our courses are relevant and up to date with current market trends.

Opportunities and experiences

A placement or internship will give you the chance to build your professional profile, skills and networks. You’ll also benefit from our strong links with regional marketing and communication agencies to ensure that your learning is up to date and reflecting the real world.

Careers and employability

Derby marketing graduates achieve excellent results and ultimately become high achievers destined for board positions or entrepreneurial wealth creators. You can take full advantage of the rapidly emerging career opportunities in marketing. You’ll also be well-positioned for management-level jobs.

Located in the heart of England, we are the only university in Derby and Derbyshire. We offer industry-relevant, expert teaching, from foundation and undergraduate degrees to postgraduate study and research.

We have a long and proud heritage of using our knowledge and innovation to support the prosperity of the city and region. We welcome, support and challenge all of our students to develop the blend of academic knowledge and practical skills they need to succeed in their chosen field. Our strong industry links, expert academics and real-world classroom facilities will equip and prepare you to fulfil your potential, whatever your background.