MSc Digital- und Strategisches Marketing

The MSc in Digital and Strategic Marketing develops the specialist knowledge and skills you need to pursue a career in the sector.

You will develop your working knowledge of digital and strategic marketing tools and techniques, and learn how to integrate them to plan and implement successful marketing programmes and initiatives. There is a strong emphasis on practical application, with opportunities to develop your analytical and problem-solving abilities through the use of case studies and strategic marketing simulations.

The application of theories and tools to real industry scenarios enables you to use industry information and analyse various data sources to make optimal strategic marketing decisions.

The programme will enable you to pursue appropriate careers in the field of strategic marketing, branding, advertising, digital marketing and non-profit organisation applying the highest professional standards. The programme serves also as preparation for further study or an academic career in marketing.

Learning from academics and student peers from around the world gives you an invaluable perspective on the issues and challenges facing marketers in today’s global business environment.

Our tutors and lecturers include both working practitioners in marketing and internationally recognised academics who conduct world-class research, which is regularly published in leading marketing journals.

Professional accreditation

We are proud to be in an elite group of business schools to hold the triple accreditations of Equis, AMBA and AACSB, often referred to as the "Triple Crown".

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

The University of Bradford has joined forces with CIM to give students the opportunity to gain professional qualifications through the CIM Accredited Degree partnership. CIM qualifications are highly sought after by employers, and their content is reflected in our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Making Knowledge Work

At the University of Bradford, you’ll benefit from - and be a part of – teaching and research that harnesses technology for the good of society.

You’ll learn from academic and industry experts who are shaping the future of their sectors in world-class facilities. We’ve invested millions of pounds in high-tech learning environments, such as our motion capture studio and new School of Management facilities.

During your time with us, you can become the very best version of yourself. The University is a place where you can expand your mind and make lifelong friends; where you can grow, learn, experience. Where you can belong, and where we support you every step of the way.

Courses

We offer over 100 undergraduate programmes and more than 200 postgraduate taught, research and CPD courses. These are delivered across our four faculties:

• Life Sciences
• Health Studies
• Management, Law and Social Sciences
• Engineering and Informatics

Many of our courses are designed with input from industry experts and partners, and several have professional, statutory or regulatory body accreditation or approval, meaning you’ll develop skills that are highly valued by employers.

You will learn from academic and industry experts who are shaping the future of their sectors. You’ll study in world-class facilities – we’ve invested millions of pounds in high-tech learning environments, such as our motion capture studio and Digital Health Enterprise Zone.

We see individuals and their potential, work hard to remove the barriers to their success, and ensure our students understand that they are able to go forward and make positive changes for all our futures through their experiences and education.

Research

The University of Bradford has over 50 years’ research experience and is ranked in the top 50 in the UK (REF 2014) for research quality. Three-quarters of our research is classed as either world-leading or internationally excellent.

We offer varied postgraduate research opportunities across our four faculties.