Sitz
Deutschland
Kurssprache
Englisch
Studienbereiche
Nachhaltigkeit, Geschäft, Hotelmanagement
Dauer
2 Jahre
Studienrhythmus
Teilzeit
Niveau
Master of Business Administration (MBA)
Studiengebühren
Infos anfordern
Sitz
Deutschland
Kurssprache
Englisch
Studienbereiche
Nachhaltigkeit, Geschäft, Hotelmanagement
Dauer
2 Jahre
Studienrhythmus
Teilzeit
Niveau
Master of Business Administration (MBA)
Studiengebühren
Infos anfordern
Success in business is no longer just dependent on the quality of the product. Managers face numerous challenges for sustainable business management, including globalization, climate change, shifts in customer behavior, and running large companies with more complex workflows (and greater risks), to name just a few examples. To be successful domestically and abroad, managers must be able to recognize and effectively evaluate business opportunities in the marketplace and pursue them in a sustainable way. That also holds true for business in the wine industry.
Sustainable business management and sales skills are at the center of this programme. Practical problem-solving strategies and business tools are taught using real-world examples from the wine industry.
In addition to the classic business administration content of a traditional MBA, this programme also emphasizes sales and sustainability in terms of the environment, society, and business as well as international wine markets, consumer research, and a sensory analysis of wine.
Students are given intensive instruction in these topics based on the latest developments in both academic research and the business world. At the same time, students become acquainted with the world of international wine and learn about the particularities and sensory characteristics of important wine products.
Minimal on-campus presence
The MBA programme can be completed with only 36 days of attendance - a flexible lecture schedule allows students to continue working full-time.
On-campus weeks, which consist of workshops, seminars, and lectures, take place during the first three semesters. In the fourth semester, students research and write the Master's thesis. Because of the minimal on-campus presence, it is suitable for employees and entrepreneurs from around the world. Our blended learning approach is based on three core elements:
First semester:
Second semester:
Third semester:
Fourth semester:
Further information can be found here: https://mba.weincampus-neustadt.de/curriculum.html
Target group
The Master's programme is targeted at both experienced professionals from the wine industry as well as other interested persons aspiring professional development and who want to support their companies in their sustainable competition on the international market.
This study programme helps you to:
This degree also qualifies you for a doctoral degree programme.
With only two weeks on-campus presence per semester, the MBA Wine, Sustainability & Sales allows you to work full-time and study at the same time.
Applicants must provide proof of their English skills at the B2 level or higher according to the Common European Framework of References for Languages (CEFR).
If you are interested in the programme, but still need official proof of your English language skills, Weincampus Neustadt offers an exclusive online language test! If passed, the test counts as a proof of your English language skills as required for admission. Please contact the programme manager for more information.
In 1996, the University of Applied Sciences Ludwigshafen am Rhein became an independent university of applied sciences. It was originally part of the University of Applied Sciences of the Rhineland Palatinate, founded in 1971.
With more than 4,500 students and about 80 teachers in four departments, it is actively integrated into the Rhine-Neckar metropolitan region. Its range of courses includes studies in the areas of economic and social sciences. The relevance of the study courses on practice has been one of the most important focuses right from the beginning, combined with an international orientation. In a dialogue with the economy and its needs, the range of courses is being expanded continually.
The university's competence lies in the business management courses with an international alignment. There is an intense meditation on business management functions at the focus of most study courses.
The University of Applied Sciences Ludwigshafen am Rhein signed the Charta of Diversity in December 2010. The University of Applied Sciences now belongs to a group of approx. 900 companies and public facilities who consider the introduction of a corporate culture based on recognition and valuation of diversity to be a key factor for their success. In this context, the University of Applied Sciences considers diversity in its culture and processes, informs and raises awareness among its employees, and reports regularly on current trends, conferences, projects, and many activities.
The University of Applied Sciences Ludwigshafen am Rhein stands for ...
Total number of students
4,500
Total percentage of international students
8 %
Ludwigshafen is a city in the south-west of Germany. It is located on the River Rhine, opposite Mannheim, and has nearly 164,000 inhabitants. The city is well known as the headquarters of the world's largest chemical company, BASF. With Mannheim and Heidelberg, Ludwigshafen is one of the three big cities of the Rhine-Neckar Region, which is the seventh largest economic region in Germany, with 2.3 million inhabitants.
The harbor of Ludwigshafen/Mannheim is Europe's second largest inland harbor. Due to its excellent infrastructure connections by river, rail, or road, the core competencies of the location are logistics and traffic engineering as well as the chemical industry and health care.
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