Masterstudium in Transmedialer Kommunikation

Transmedia storytelling is a type of story where the story unfolds through multiple media and communication platforms. It is one whose stories appear interrelated while maintaining, in turn, narrative independence and complete meaning. It can be understood as a story explained from different perspectives depending on the means of communication used, such as: a book, a comic, a post, a spot, a television series, social networks, virtual and augmented reality, cinema or a videogame. From a production point of view, it requires creating content that engages the public using different techniques. To achieve this, a transmedia production develops stories across different media formats to release unique pieces of content for each channel. It is essential that these pieces of content are open or subtly linked to each other, and that there is a narrative synchrony between them.

Transmedia consists of expanding a project in multiple media, so that each one contributes a different and significant part, taking advantage of its potential, and so that together they all put into operation various formulas for audience participation, which is active and wants to interact, decide and also contribute and improve the content. Any project requires an approach that contemplates the integration and synergy between the multiple media windows that make up our environment. Nowadays, thinking about transmedia has become an option for any audiovisual, communication, cultural, educational and business project. Thinking about transmedia means understanding projects as networks, their elements as subsets of networks that can be explored and exploited, and the figure of the transmedia creator and producer as the architect of these projects.