Masterstudiengang in Unternehmenskommunikation

The online Master in Corporate Communication prepares you to develop professionally in the field of strategic management of business communication.

It is the only official and online master's degree in which core corporate disciplines are applied, such as the strategic management of communication (internal and external, and in its online and offline aspects), relations with different stakeholders or public affairs and lobbies.

Throughout the training you will study everything related to the operation of the areas that affect strategic communication, internal communication, issues management, external communication, corporate social responsibility or public affairs... You will also learn to build cultures solid corporate policies that are consistent with the interests of the organization, its audiences and its sector of activity.

Through the study of practical cases of real companies and brands, you will learn to develop effective communication plans in order to build a solid and coherent brand image in the digital field.

As Head of Communication or Corporate Marketing, you will master strategic communication with the latest trends in business communication and the most innovative techniques in areas such as Corporate Social Responsibility (CSR), Online Reputation or the measurement of results in the communication of Intangibles.

A new concept of online university

The International University of La Rioja, a university with 100% online teaching, has established itself as an educational solution adapted to the new times and to today's society. UNIR 's innovative pedagogical model has managed to create a new concept of university in which state-of-the-art technological aspects are integrated at the service of a close and quality education. The 100% online methodology allows students to study wherever they are, interacting, relating and sharing experiences with their classmates and teachers. UNIR currently has:

• More than 41,000 students.
• More than 10,000 international students.
• Presence in 90 countries on the 5 continents.
• More than 130 Undergraduate and Postgraduate titles.
• More than 4,000 collaboration agreements signed to cover internships for our students. UNIR is a responsible university with culture, economy and society. This commitment is materialized through the UNIR Foundation.

In addition, UNIR has expanded to Latin America and UNIR Mexico has been active since 2014, the first online university with live classes in the country and with its official headquarters in Mexico City.

The mission of UNIR is the comprehensive training of students in the skills, competencies, and knowledge required to excel in today’s society. UNIR is committed to meeting the needs and expectations of our stakeholders: students, teaching and research faculty, administrative staff, public administrations and society in general- by providing quality education that strives for continuous improvement and excellence. We are especially sensitive to attending individuals whose circumstances prevent them from studying on campus or who prefer the more open, innovative solutions that emerging technologies can provide online .

Values

The values of UNIR are:

• Our commitment to student's success.
• Tailoring of teaching tasks, attending students throughout their studies and supporting them as they seek employment.
• Ongoing attention to innovation in our teaching and learning methodology.
• Fostering and promoting entrepreneurial spirit.
• Ability to respond to the expectations of students, teaching and research faculty, administrative and service staff, public administrations and society in general.
• Degrees and study programs that meet the needs of society.
• Meticulous attention to the quality of instruction and resources.
• An open approach to the international dimensions of the university education.

In addition, UNIR, the Online University, is specifically committed to incorporating new technologies as an effective tool for learning in a university environment. There are three key aspects of our methodology that we wish to highlight. First, UNIR aspires to provide effective instruction that focuses on each student individually, adapting the pace of the students’ learning process to his/her circumstances. Second, to fulfill this aspiration, UNIR provides each student with a tutor to avoid the problems of anonymity and overcrowding so common in higher education. Third, UNIR ensures that the faculty and management personnel are fully committed to each and every student who embarks—sometimes with considerable sacrifice—on the adventure of pursuing a university degree.