Master in Neuromarketing

The only official Master in Neuromarketing 100% online

The Official Master in Neuromarketing of UNIR prepares you to innovate in the marketing and advertising strategies of brands, from the study of the emotional and sensory processes that lead the consumer to make a purchase.

The objective of the Master is to teach the student the knowledge, techniques and main tools of Neurosciences so that they can apply them in their marketing and sales strategies: in the design of new products and services, in the improvement of the customer experience, in the generation of consumer drivers in decision-making or in the strategic definition of prices.

The Master has a virtual space that takes you into the reality of Neuromarketing and neuro-qualitative technological tools such as the Implicit Association Test (TAI), Eye Tracking, Facial Coding or Electroencephalography (EEG). In the Master, in addition, professionals, companies and leading associations in the Neuromarketing sector such as KANTAR, The Sensory Lab, Neurologyca or Bitbrain collaborate.

goals

Neurosciences and marketing, a binomial increasingly required by companies to know in depth the needs, preferences and motivations of consumers. After completing the online Master in Neuromarketing you will be able to:

• Identify consumer needs with neuromarketing techniques and give them effective responses.
• Apply the various supports, tools and channels used in neuroscience.
• Interpret research results for use in the field of marketing and advertising.
• Define more successful marketing, advertising, communication and business strategies.
• Advise people, companies or organizations in the use of techniques commonly used in neuromarketing.
• Communicate the conclusions of the investigations, in a clear and concise way, both specialized and non-specialized.

General information

• Duration: 1 academic year
• Face-to-face exams: at the end of each semester
• ECTS credits: 60
• Methodology: 100% online education
• Live Online Classes
• Personal Tutor

Methodology

Live online classes

We offer students the opportunity to attend live online classes every day. During these sessions, students will be able to interact with the teacher and solve their queries in real time, sharing knowledge and experiences. The training rhythm is adapted, as far as possible, to the needs of each group of students. Not attending a live class does not mean missing it. All sessions can be viewed delayed, as many times as you like. Thus, students who cannot follow the class live are not harmed.

Didactic resources

UNIR Virtual Campus provides a wide variety of content with which to prepare each subject. These materials are organized in a way that facilitates agile and effective learning. In this way, it is possible to access the topics that develop the contents of the program, key ideas of each topic (prepared by the teaching staff of the subject), complementary audiovisual material, activities, readings and evaluation test.

In addition, you will have access to master classes on specific topics and you will be able to participate in forums, chats and blogs in which you interact with teachers and colleagues, expanding your knowledge and solving possible doubts.

Personal tutor

At UNIR , each student has a personal tutor from day one, always available by phone or email. The role of the tutor is fundamental in the trajectory of each student since it is the greatest link with the university and its point of reference during the training process.

The tutors offer personalized attention by constantly monitoring each student.

• Solve doubts about academic procedures, procedures or specific doubts about subjects.
• Helps with study planning to make better use of time.
• Recommend which didactic resources of the platform to use in each case.
• He is involved with the students' studies to help them pass each subject.

Evaluation system

To assess the level of achievement of the objectives obtained in the Master, it is necessary to evaluate the competencies acquired during the study. The final evaluation of learning is carried out taking into account the grade obtained in the following points.

• Continuous evaluation (resolution of practical cases, participation in forums, debates and other collaborative means and evaluation test).
• Final face-to-face examination.
• Master's Thesis

The mission of UNIR is the comprehensive training of students in the skills, competencies, and knowledge required to excel in today’s society. UNIR is committed to meeting the needs and expectations of our stakeholders: students, teaching and research faculty, administrative staff, public administrations and society in general- by providing quality education that strives for continuous improvement and excellence. We are especially sensitive to attending individuals whose circumstances prevent them from studying on campus or who prefer the more open, innovative solutions that emerging technologies can provide online .

Values

The values of UNIR are:

• Our commitment to student's success.
• Tailoring of teaching tasks, attending students throughout their studies and supporting them as they seek employment.
• Ongoing attention to innovation in our teaching and learning methodology.
• Fostering and promoting entrepreneurial spirit.
• Ability to respond to the expectations of students, teaching and research faculty, administrative and service staff, public administrations and society in general.
• Degrees and study programs that meet the needs of society.
• Meticulous attention to the quality of instruction and resources.
• An open approach to the international dimensions of the university education.

In addition, UNIR, the Online University, is specifically committed to incorporating new technologies as an effective tool for learning in a university environment. There are three key aspects of our methodology that we wish to highlight. First, UNIR aspires to provide effective instruction that focuses on each student individually, adapting the pace of the students’ learning process to his/her circumstances. Second, to fulfill this aspiration, UNIR provides each student with a tutor to avoid the problems of anonymity and overcrowding so common in higher education. Third, UNIR ensures that the faculty and management personnel are fully committed to each and every student who embarks—sometimes with considerable sacrifice—on the adventure of pursuing a university degree.