Bachelor in Digitaler Betriebswirtschaft

The Degree in Digital Business Administration combines Business Management, Digital Marketing, Electronic Commerce and Information Technology (ICTs).

Upon completion, you will become a professional capable of helping companies advance in their digitization processes or create businesses on the basis of the digital economy. Undoubtedly, an increasingly necessary profile and with high demand in the labor market.

In the degree in Digital Business Administration

• You will acquire an integrated vision of the company, from a managerial point of view and also of the main functional areas: finance, human resources, operations, marketing, etc.
• You will approach the analysis of the different business models from a strategic point of view, learning to formulate and develop projects that allow the digitalization of business processes and communication with customers.
• You will become a knowmad, "nomad of knowledge and innovation", to successfully face the challenges of today's company, where technologies and digital channels are being configured as essential support.
• You will develop skills related to the digital world and key technologies for data analysis. For example e-commerce, digital marketing and communication in social networks, the application of big data tools and artificial intelligence, security and data protection, intelligent process automation, agile project management, etc.
• You will boost your international profile through a study program in which the sixth semester will be taught in English. In addition, we will accompany you in a process of progressive training in this language so that you reach the B2 level required for that semester.
• You will live the reality of the company on campus from day one, thanks to the modern practicum developed by UIE. This includes activities such as: workshops, visits to companies, conferences, meetings with entrepreneurs and managers, etc.
• You will learn from professionals with extensive experience and accredited academic qualifications, a key aspect for you to "learn to do".
• We will provide you with your first work experience through the internship program, which is part of the contents of the degree.

It's not about what you are, but what you will become.

At UIE, we offer you the most innovative training specialized in business and technology, so that you can grow professionally with your eyes always on the future. We want to accompany you throughout your journey, helping you break barriers, and with a unique method in Europe.

Our objective: Your Future

At UIE, you are the most important and so is your future. That's why we have designed a unique methodology and training offer focused on innovation, business, and technology. Our objective is to help you become the professional of the future that you dream of being.

Transparency and commitment define us. A commitment to our students, to you. A commitment that you can study from anywhere, at your own pace, acquiring all the skills for your professional success and with real work experience.

Why study at UIE?

We are UIE, one of the first universities internationally specializing in business and training professionals of the future. Want to know more about our innovative method?

• Progress at your own pace And in small, multidisciplinary, and multicultural groups.
• Study from anywhere Study in Galicia. On-campus locations in A Coruña and Vigo.
• Feel supported By your mentor or tutors, who will accompany you in your academic and professional development.
• Specialize in your true passion And if after the first year, you decide to change your path, do it while maintaining 100% of the credits earned (with another degree in the same field) or 70% (in different fields).
• Finish your studies with work experience Thanks to the internship program in public or private, national or international companies.
• Learn from active professionals So that your education is connected to the demands of the current market.
• Enjoy an innovative method With continuous evaluation, and without final exams, where your daily effort and real learning will be what matters.
• Take advantage of our international agreements With prestigious universities, to have a more global perspective and the possibility of studying in other countries.

What does UIE mean?

UIE stands for the Intercontinental University of Business . Because that's what defines us: our internationality and our constant focus on training professionals of the future in business and entrepreneurship.

But at UIE, we are more, much more.

• University of Galicia for the world.
• Private university , but with a public service approach.
• Ubiquitous university : you can access an innovative virtual campus, as a complement to our on-campus locations equipped with the latest technology.
• We educate with a focus on people , on our students.
• Focused on:
  • Business
  • Employment
  • Entrepreneurship
• A nonprofit institution , promoted by ABANCA and its social work, Afundación.
• Clear ideals: to enlighten the ingenuity of all our students, always from our commitment and total transparency.

Our method: innovative and unique in Europe

What sets UIE apart from any other university? Undoubtedly, what sets us apart is our innovative methodology, always centered on the student, and unique in Europe.

A method that will allow you to become the person you dream of being, acquiring practical and useful knowledge in the future job market.