MA Strategische Werbung und Marketingkommunikation

Study for a Master’s in Strategic Advertising and Marketing Communications for the skills to pursue senior career roles in advertising and communications agencies.

We were the first UK university to offer a specialist degree in marketing communications and we've never stopped developing. This MA in Strategic Advertising and Marketing Communications enables graduates and professionally qualified managers to expand their knowledge of marketing communications.

Students interested in a career in public relations also have the option to gain a public relations endorsement of their degree title.

The course will develop your understanding of communications planning, consumer decision-making, and traditional and new media. You'll study advertising and promotional strategies, marketing, branding, how to manage direct and digital marketing relationships, and ways to get inside the customer's mind. This degree prepares you to meet the challenges of a changing marketplace, so you emerge ready to enter a range of marketing communication and public relations roles.

What you should know about this course

• You’ll learn to develop eye-catching campaigns and become an effective marketer and communicator.
• Learn from leading academics and industry experts.
• Our degree in this subject is ranked 2nd in London for graduate prospects (The Complete University Guide League Tables 2023)
• Our modules in Marketing are ranked 2nd in London(The Complete University Guide League Tables 2023)
• 88% student satisfaction in our Marketing programs (National Student Survey 2022)

The University of Greenwich is driven by a founding ethos of "no limits". Our fundamental vision is to empower everyone to explore new possibilities, unbound by conventional wisdom and artificial boundaries. Through this approach, we aim to inspire new ways of communicating, connecting, and expressing our personal and collective identities.

We're also one of the few London universities that has everything you need in one place. Teaching, social, sports, and living spaces are all on campus or close by.

The Greenwich Community

Greenwich is more than a collection of individual students and staff, it is a community of people united by their passion for learning. Being a member of the university community conveys a sense of pride and a responsibility to live up to the high standards of previous generations of students. It also means that you rely on others to help you become the best student you can. There are many opportunities to make friends, try out new things, and discover what you're good at, alongside other like-minded people. Everyone is welcome and can find a way to fit in at Greenwich.

Enjoy Your Learning

It's important that you enjoy studying at Greenwich and have the opportunity to excel. Our courses are designed in conjunction with business and industry and use the latest research-informed curricula. We will support and encourage you to achieve the best possible outcome.

Technology plays a big role in our teaching. An example of this is lecture capture, which allows you to revisit lectures online and on-demand. Our staff have the resources to make multimedia a key part of your learning experience.

We specialize in subjects that prepare you for the next stage of your career. Many of our students have external mentors and take work placements to build the workplace skills and experience valued by employers. This is a formula for success, as 90% of our graduates begin work or further study within six months of completing their course (2018 DLHE survey).

Taught by Passionate People

We employ well-qualified, expert teaching staff, the majority with formal teaching qualifications. A large number of our academics have also previously worked in business or industry. This enables us to provide up-to-date and industry-relevant courses that are accredited by professional bodies.

Our lecturers are as passionate about sharing knowledge as they are about their subjects. They are ideally placed to help you reach your potential. Our students often remark how our academics will go the extra mile to help them excel at their chosen subject.

These principles earned us a national Teaching Excellence Framework (TEF) Silver rating in 2017 and Higher Education Academy National Teaching Fellowships for a large number of our teaching staff.

Support Services

We offer a comprehensive range of support services for all our students. Every student is assigned a personal tutor who will help guide you throughout your studies at Greenwich. Our Student Academic Services team can help you deal with accommodation needs, money matters, advice and counseling, and disability needs. The Greenwich Students' Union is at the heart of the university and offers an excellent range of social, sporting, and support capabilities for all undergraduate and postgraduate students.

Facilities to Shape Your Future

Since 2013, we've invested more than £150 million in laboratories, teaching spaces and student facilities. This includes a new Student Hub in Medway Campus and the Dreadnought Building at Greenwich.

Dreadnought is a new central hub for all student academic and social activities. Alongside teaching and computing areas, you'll find a café, restaurant, gym, and a concert and events venue. This is where you can do your social learning, access student services, take part in student activities, and hang out with friends.

You'll also benefit from excellent study facilities, including first-class advanced laboratories for science and engineering subjects and three campus libraries with dedicated academic services librarians.

Advancing Knowledge at Greenwich

Our research addresses some of the world's most challenging issues, from global health to public safety.

Current investigations include mosquito-carried diseases, such as malaria and the Zika virus, and the use of 3D printers for medical implants. Other projects include life-saving research into evacuating difficult environments, such as high-rise construction sites, and understanding the links between politics and the economy.

This expertise feeds directly into our teaching. Your classes are informed by cutting-edge research and taught by leading researchers who are themselves pushing the frontiers of knowledge.

We also welcome the next generation of postgraduate researchers to carry out leading research using our world-class facilities. You'll be supported by a supervisory team who will help you develop skills for careers in academia, research, and industry.