Sitz
Großbritannien
Studienformat
Campus
Studienbereiche
Geschäft, Marketing
Dauer
1 Jahr
Studienrhythmus
Vollzeit
Niveau
Bachelor of Science (BSc)
Studiengebühren
Infos anfordern
Sitz
Großbritannien
Studienformat
Campus
Studienbereiche
Geschäft, Marketing
Dauer
1 Jahr
Studienrhythmus
Vollzeit
Niveau
Bachelor of Science (BSc)
Studiengebühren
Infos anfordern
This course is suitable for students who are interested in working in a managerial role within a marketing environment. The main aims of the course are to provide an emphasis on management within the marketing function and prepare students for a wide variety of managerial careers within a marketing environment.
Students will have the opportunity to undertake market research, work on a group project and present a corporate business plan. By the end of the course, students will have developed analytical and evaluative skills and the ability to apply them in different business and management contexts. Students will also have developed knowledge and understanding of current marketing theories and practice that will enhance their effectiveness as managers.
The BSc (Hons) Marketing Management is delivered largely through combined lectures/seminars, workshops and tutorial sessions. The course is delivered on a full-time basis over three days at the St Johns Centre.
The course is made up of the following six modules, all of which are worth 20 credit units :
Corporate Strategy
This module will provide students with an overall perspective of organizations through exploring strategy techniques and processes. By the end of the module, students should be able to apply knowledge and understanding of strategy to a variety of real-life businesses.
Integrated Marketing Communications
This module should help students to understand the relationship between buyer behavior and buyer motivations. This should then enable students to understand and appreciate the decisions needed to design and develop an effective marketing communications strategy.
Consumer Behaviour and Market Research
This module aims to connect consumer behavior and market research theories to applications in marketing through a critical appreciation of market research methodology. Students will also be able to build an appreciation of the role of market research methodology.
International Marketing
This module builds analytical, problem-solving and presentation skills through the use of case study material. The main aim of this module is to develop an understanding of how different cultural environments affect product markets, and how specific circumstances affect marketing policy and management within a foreign or multinational environment.
Services and Relationship Marketing
The main aim of this module is to explore the current issues which impact on the practice of marketing in services. Students will develop a detailed understanding of the marketing process adopted by a range of public and private sector organizations.
Business Simulation
This module aims to develop students ability to implement, review and appraise business strategy and management decisions within the context of a dynamic, competitive market environment. The student's employability should be improved through the experience of real-time business decision-making in a simulated environment.
There are either two or three assessment for all modules. The assessments are submitted over four assessment periods throughout the year. A range of assessment methods are used and examples of assessments are:
AS THE LARGEST FURTHER EDUCATION COLLEGE IN THE UK, WE’RE SHAPING AN AMAZING FUTURE FOR OUR STUDENTS. With our focus on careers and a work-ready Greater Manchester, we’re creating greater opportunities in the heart of our city and leading the way in education. The Manchester College offers an unrivalled choice of courses for school leavers at 16 including vocational programmes, such as construction, and apprenticeships.
We aim to ensure all our students reach their full potential so you’ll find the college committed to quality and a positive and inclusive place to study. As well as experiencing fantastic teaching, you’ll get welfare and guidance support and you could benefit from financial assistance to help you cover everyday costs. We also offer support with English, math and ICT for those learners who need assistance with the practical skills required in everyday life, education and the workplace. Take a look at our case studies, the video gallery section and the news stories on our students and see for yourself.
OPIT - Open Institute of Technology
Online
Malta
Geschäft
Bachelor of Science (BSc)
Englisch
2 Jahre
EU Business School
Schweiz, Deutschland
Geschäft, Gestaltung
Bachelor of Science (BSc)
Englisch
3 Jahre
EU Business School
Spanien, Schweiz, Deutschland
Geschäft, Künstliche Intelligenz
Bachelor of Science (BSc)
Englisch
3 Jahre
EU Business School
Online
Spanien
Geschäft, Künstliche Intelligenz
Bachelor of Science (BSc)
Englisch
3 Jahre
Copyright © 2024 Ladybird Srl - Via Leonardo da Vinci 16, 10126, Torino, Italy - VAT 10816460017 - All rights reserved