Bachelor in Marketing

Graduates lead the market

As a marketer, you’ll have the ability to measure and read the pulse of the market — so you can help deliver what customers want while meeting the goals of your organization.

Susquehanna’s courses, experiences, and faculty mentoring will prepare you for success.

We guarantee international internships for all business students. We have students who intern in dynamic cities such as London, Barcelona, Tokyo, Hamburg, and many more. We also have internship partnerships at top organizations in the U.S., where experience can give you the edge before graduation.

In our program, you’ll learn to understand your consumers and evaluate competitors, make decisions on product development and determine distribution strategies. You’ll have a solid foundation of marketing basics, including market research, market segmentation, consumer behavior, digital marketing, pricing strategies, and marketing communications.

Since marketing is integral to any successful business plan, you’ll have the skills and knowledge necessary to work in any industry and in various capacities such as sales, promotions, public relations, advertising, and brand management. Our marketing graduates have gone on to jobs at Yelp, PetSmart, American Express, and Vanguard.

Because our bold curriculum is rooted in the liberal arts, you’ll also develop essential skills that employers seek, like

• Writing
• Teamwork
• Presentation delivery
• Critical thinking
• Interpersonal relationships
• Leadership

Our interdisciplinary minors, like leadership and international studies, help you gain a better understanding of important topics in today’s world. Retail, manufacturing, law, politics finance, health care, higher education, and the arts — you’ll be career-ready.

A world-class accredited degree opens doors

Our Sigmund Weis School of Business is accredited by AACSB International. Less than 5% of the 15,000+ business programs worldwide have earned AACSB accreditation, making our program part of an elite group. For you, it means top companies will recognize the high quality of your degree, often offering higher, more competitive salaries.

The powerful combination of our AACSB-accredited program and global experiences prepare you for a successful career.

Ninety-eight percent of Susquehanna graduates have jobs within six months of graduation.

Our students thrive, and you will too, as you are mentored by professors who are both experts in their fields and exceptional teachers. Coursework at Susquehanna is intense — you will enjoy personalized attention from your faculty as they help you learn and develop the skills you need to be a job and/or graduate school ready.

Many schools talk about study abroad but at Susquehanna, everyone does it. We are nationally recognized for our commitment to global experiences and cultural competence through our innovative Global Opportunities (GO) program.

Mission

We educate students for productive, creative, and reflective lives of achievement, leadership, and service in a diverse, dynamic and interdependent world.

Academics

You'll choose from more than 100 majors and minors, as well as pre-professional programs and an interdisciplinary honors program.

The School of the Arts, School of Humanities, School of Natural & Social Sciences and the AACSB accredited Sigmund Weis School of Business offer Bachelor of Arts, Bachelor of Science, and Bachelor of Music degrees.

You'll benefit from our exceptional faculty and small classes that facilitate participation. Our innovative curriculum encourages breadth and depth of study as you develop your skillset, and participation in our Global Opportunities program develops your cultural competence.

In essence, the world is open to you when you choose Susquehanna University.

Susquehanna is an accredited, not-for-profit institution which means that our programs are both certified and recognized for their excellence. Our accreditations include the Association to Advance Collegiate Schools of Business (AACSB International), the National Association of Schools of Music (NASM), the American Chemical Society, and the Middle States Commission on Higher Education. We're also a member of the Annapolis Group, an organization of the nation’s top liberal arts colleges.