Bachelor in Unternehmenskommunikation und Öffentlichen Angelegenheiten

Strong writing skills are essential to the student’s success in the division’s journalism curriculum and later in the profession of journalism. Students may enroll in journalism classes as first-year students. Those seeking permission to major or minor in the Division of Journalism must have completed 24 hours of study, which may include transfer hours. Students must also have taken DISC 1312 (or equivalent) and earned a minimum grade of B in this course. Students are required to take JOUR 2103 before further journalism study, and they must declare the major or minor before taking JOUR 2312. Students transferring from other universities must have completed equivalent courses and obtained the equivalent GPA in those courses before they can be considered a major candidate in the Division of Journalism. All journalism and fashion media majors must declare and complete a second major or a minor of their choosing. The Journalism Division has a focus on and commitment to diversity, recognizing the need for diversity in media and communications in the 21st century.

Organizational Communication

For majors interested in leading the effective operation and internal workings of organizations, including leadership, change management, teamwork, power/ gender issues, human and social capital, and organizational behavior.

Political Communication

For majors interested in leading public policy initiatives for organizations, lobbying firms, think tanks, government agencies, NGOs, elected office, or political campaigns, including analysis, issues management, advocacy, and public opinion monitoring.

Social Innovation and Nonprofit Engagement

For majors interested in leading or founding nonprofit or hybrid corporations that combine social welfare, branding, donor/volunteer relations, fundraising/ philanthropy, and strategic communication in a variety of mission contexts.

What is now the Meadows School of the Arts began as the School of Music in 1917. It became the School of the Arts in 1964, incorporating studies in art and theatre. In 1969, through the generosity of Algur H. Meadows, his family and The Meadows Foundation, the school was named the Algur H. Meadows School of the Arts. Mr. Meadows, a businessman from East Texas, built General American Oil Company of Texas into one of the nation's most successful independent oil and gas production companies. Believing that his own life was greatly enriched by giving, he generously shared his wealth with many charitable causes, including SMU, benefitting the people of the state that had been so kind to him.

Today, the Meadows School has achieved prominence as one of the foremost arts education institutions in the United States and offers training in an unusual mix of the arts - visual (art and art history), performing (dance, music and theatre) and communications (advertising, cinema-television, corporate communications and public affairs, and journalism) - as well as a preeminent program in arts administration. To this day, the legacy of the school remains linked to important names of the past.

The four most prominent performance spaces at the Meadows School offer a glimpse of the diverse personalities who have been associated with the institution. The Bob Hope Theatre was made possible through generous funding by the famed comedian. When asked why he made the gift, he is said to have replied, “Because they were the first to ask." Greer Garson, the Academy Award-winning actress, was also a benefactor. The theatre made possible by her multi-million dollar gift opened in 1992. The Margo Jones Theatre, considered an "experimental" space when it opened in 1969, memorializes one of the founders of American regional theatre. Caruth Auditorium, the concert hall which serves as the primary performance space for the Division of Music, is named for the family on whose land most of SMU is now located.

However, the Meadows name remains the most important in the school's legacy, and The Meadows Foundation has continued to provide significant support in the last 40 years.

The Meadows Museum is one of the most important chapters of the Meadows school story. After Algur Meadows made a gift of his Spanish art collection to SMU, it became one of the most significant academic resources of the University and is now considered one of the finest and most comprehensive collections of Spanish art outside of Spain. Housed in the Owen Arts Center for over thirty years, it now resides in its own building prominently located on Bishop Boulevard at the entrance to the campus. Inaugurated by His Majesty Juan Carlos and Her Majesty Sofia of Spain, the Meadows Museum was reopened with great fanfare in 2001. It remains an important cultural and educational institution and one of the Meadows School's and SMU's most important assets.