BACHELOR OF BUSINESS ADMINISTRATION MIT SCHWERPUNKT MARKETING

Students who enrol in the Bachelor of Business Administration in Marketing degree will learn to identify and assess the consumer and industrial market needs, develop marketing strategies to meet those needs through primary and secondary marketing research, and create advertising campaigns. Marketing is an essential part of any business plan in all organizations.

Founded in 1873, Shorter University is a Christ-centered, four-year liberal arts university committed to excellence in education. U.S. News & World Report and The Princeton Review annually include Shorter on their best Southeastern Colleges lists. The university offers traditional bachelor’s degrees in 40 areas of study and online associate’s, bachelor’s, and master’s degree programs.