Master of Arts in Produktgestaltung

The designer develops projects for the industrial and distribution system , seeking to contextualize the product within a potential market but also within society with its rituals and modes of consumption. The Master's program offers a comprehensive training that embraces the research and definition of the concept , its development and representation up to the communication of the project.

The teaching follows a user-centered approach that emphasizes individual and collective enjoyment of the product. In fact, the designer must carefully consider the social and environmental impact of products. The open and multidisciplinary method encourages the expression of students' cultural backgrounds and enhances dialogue and exchange in the creative process.

Collaboration with important industrial realities aims to refine the training through workshops and study projects that train students to manage the relationship with the client. The program refines tools and operational skills from a professional perspective. Students can take advantage of well-equipped computer and modeling labs with the most advanced 2D and 3D software.

Duration

The Master of Arts lasts two Academic years, from January 2025. Attendance is compulsory and full time.

Language

The Master’s course is held in English.

Scuola Politecnica di Design SPD

A creative workshop for discovery, understanding, and the exchange of ideas and experiences.

Founded in 1954, SPD is the very first school in Italy for communication and design disciplines. Over the decades, it has been instrumental in shaping and nurturing the evolution of Italian design into its current form. The visionary artist Nino di Salvatore established SPD in 1954, leveraging his skills as a painter and sculptor to bring together artists, designers, professionals, and students from across five different continents. Eminent figures such as Bruno Munari, Gio Ponti, Max Huber, Pino Tovaglia, and Isao Hosoe have graced its halls as educators, with Achille Castiglioni, Rodolfo Bonetto, Roberto Sambonet, Donald Norman, and Arnaldo Pomodoro among its distinguished guests.

Presently, SPD continues to foster talent, collaborating with emerging designers and engaging in practical projects, guided by industry luminaries such as Piero Lissoni, Stefano Giovannoni, Denis Santachiara, and Andrea Branzi.

In the vibrant city of Milan, renowned as the design capital, SPD offers Bachelor of Arts and Master of Arts programs. With 70 years of experience in the field, our courses encompass a diverse spectrum, spanning from product design to interior design, and from communication design to digital design. Our teaching approach is characterized by personalized guidance within an intimate learning environment that facilitates close interaction with our esteemed faculty and staff. Our study programs are distinguished by their strong emphasis on real-world projects, fostering close collaboration with industry professionals and companies.