B.S.B.A. in Unternehmerischen Studien

Become an independent, innovative, and informed entrepreneur at one of only two NJ schools with dual AACSB accreditation.

Study at the school named for entrepreneurial pioneer, Norm Brodsky. You will become an independent, innovative, and informed entrepreneur at one of only two NJ schools with dual AACSB accreditation. Whether you’re looking to climb up the corporate ladder or be your own CEO, Rider’s Norm Brodsky College of Business will cultivate your entrepreneurial mindset and prepare you for business success.

Rider entrepreneurial studies (ES) students develop the skills and knowledge needed to become independent, innovative, and informed entrepreneurs. Entrepreneurs look at the world differently and see opportunities where others do not. The programs emphasize practical experience and holistic thinking, encourage students to develop their own business concepts, and enhance analytical skills through experiential classes.

Entrepreneurs and small businesses are the engines for job creation and economic growth. Career opportunities for entrepreneurial students are as boundless as their creativity, imagination, and work ethic. Many employers value students with an entrepreneurial attitude and their ability to think outside the box.

The ES program has two key learning objectives. First, encourage entrepreneurial thinking among students. This entails the ability to recognize, evaluate and pursue opportunities. Second, build professional skills relevant to starting and/or managing a venture. These include research, business planning, and understanding functional aspects of small business management and operations.

Start strong to make it big

Because of Rider’s strong reputation, top professional recruiters come to us. Our students intern or co-op at Big 4 accounting firms or in corporate, nonprofit or government settings. Hone your entrepreneurial skills in the Center for Entrepreneurial Studies, while gaining experience through our Student Venture Experience Program, the Small Business Institute Program or internships in corporate, nonprofit or government settings.

Rider University is an ideal destination for international students seeking a transformative educational experience in a welcoming community. Located in Lawrenceville, New Jersey, just 60 minutes away from New York City and Philadelphia, Rider offers a vibrant campus life with a diverse student body from around the world.

At Rider, students can choose from over 100 undergraduate and graduate programs in a wide range of fields including business, education, the arts, sciences, and more. Our world-class faculty are dedicated to providing students with a personalized education that combines rigorous academic coursework with experiential learning opportunities such as internships, research projects, and study abroad programs.

Rider University is known for its commitment to helping students succeed both academically and personally. Our supportive community includes academic advisors, peer mentors, and career counselors who are here to assist students every step of the way. With a strong emphasis on leadership development, Rider equips students with the skills they need to become successful and ethical leaders in their chosen fields.

Beyond the classroom, Rider offers a lively campus community with over 150 student-run organizations, NCAA Division I athletics, and a robust arts and culture scene.

At Rider University, we believe that education should be more than just a degree - it should be a life-changing experience. With our strong commitment to academic excellence, personalized attention, and dynamic campus life, we invite students from around the world to join our community and discover their true potential.