Bachelor of Business Administration in Marketing

Marketing is an integral part of the College of Business. In fact, every major of concentration and professional in the business world utilizes marketing concepts in their lives. Students studying marketing learn how companies create customer value and build strong relationships that help establish profitability. As a Marketing major you’ll not only learn the basic principles of marketing goods and services, consumer behavior, marketing research and marketing strategy, you’ll also be exposed to advertising, promotion, retail and sales management, e-marketing and even personal selling.

Gain a cutting edge understanding of future marketing opportunities. Get a jump-start on other students through working on projects using modern marketing concepts in digital and Internet marketing. Learn how to use social media platforms like Facebook. Get mentored by highly accomplished faculty, work on interesting real-world projects that are hands-on, work with industry leading companies and obtain critical marketing internships while at OBU. Courses are designed around real-life projects that teach students how to assess company marketing needs, design research instruments, gather and analyze data, and present findings to the companies. Marketing students often elect to focus their elective hours into an additional area of concentration, such as management or finance, which enhances their marketability.

Oklahoma Baptist University is a small Christian liberal arts university in Shawnee, 30 minutes east of Oklahoma City.

At OBU you will learn how all knowledge connects and how that framework can be informed by a thoughtful Christian worldview. You will have the choice of more than 80 areas of study, the opportunity to work and study abroad and the chance to engage faculty mentors.

All of this occurs in a supportive, Christian community; one that's dedicated to the highest intellectual and ethical standards.

Intellectual, social and spiritual growth ... this is what an OBU education is all about.

One hundred years ago, our founders may only have imagined the worldwide impact Oklahoma Baptist University would have. By God's grace OBU is recognized as an outstanding institution of higher education, recognized for its excellence by organizations including Forbes.com, The Princeton Review, and U.S. News and World Report. They may have only dreamed that OBU has more missionaries serving through the Southern Baptist Convention's International Mission Board than any other university in the world. Could they have imagined the beautiful campus that is OBU? Could they have imagined our programs in telecommunications and media, our programs in computer information sciences?

What will our next 100 years look like? We cannot dream of the programs and disciplines that may exist in the next hundred years. We cannot imagine the technologies that do not yet exist but that will be commonplace in the next century of higher education on Bison Hill. But this we know. OBU will be there, leading the way with the best faculty, the greatest students, and with a commitment to continue its rich tradition of academic excellence and faith integration. OBU will be there, educating students and continuing the OBU Story.