Medien und Öffentlichkeitsarbeit MA

This Media and Public Relations master's combines public relations practice with theoretical analysis of the media. Theoretical studies are put in context by social, cultural, economic and political issues.

This Master's in Media and Public Relations is for:

• students who have Public Relations (PR) knowledge through undergraduate studies or voluntary work
• PR professionals wishing to develop their academic knowledge and research methods
• Teaching draws on the research of specialists in media, communication and cultural studies.

Through the course you'll gain:

• a critical understanding of media, culture and society
• knowledge to theorise and analyse media and public relations
• knowledge of media law and public relations regulations in a transnational context
• an understanding of the strengths and weaknesses of different types of data dissemination

You'll also develop valuable professional skills, such as:

• analytical and critical skills to assess and conduct research in the field of media and PR
• the ability to deliver and evaluate a PR event in the public, private and voluntary sectors
• skills to set up a campaign network and deliver PR campaign messages
• skills to produce effective press releases
• written materials for traditional and digital media

Professional accreditation and recognition

Chartered Institute of Public Relations (CIPR)

This course is recognised by the Chartered Institute of Public Relations (CIPR), Europe's largest PR professional institute and the world's only Royal Chartered body for public relations professionals.

You will be affiliated with the CIPR North East regional group. You are welcome to attend any of the events that the group offers to its members at competitive prices, including:

• networking events and panel discussions
• seminars and webinars
• Q&As with authors of recent, internationally acclaimed publications discussing PR

Membership allows you to network with members. You can seek career advice and guidance, as well as interviewees for dissertation projects.

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