Marketing und Management BSc mit Auszeichnung

Become a leading light in the business world by combining marketing expertise with all-around commercial acumen.

This comprehensive degree enables you to apply the technical skills of a specialist marketing practitioner or to harness the power of marketing as part of a broader business management or entrepreneurial role.

There will be a continuous practical emphasis as you apply the academic theory throughout your studies, with regular live case studies, hands-on skills training, live consultancy projects, valuable work placement and study abroad opportunities, and the chance to launch your own business.

Building on a core of marketing and management modules in Stage 1, you can then strike your own balance between the two disciplines by choosing from modules such as:

• consumer behaviour
• new product and service development
• digital marketing
• business information systems
• global advertising
• brand promotion

Professional accreditation and recognition

Chartered Institute of Marketing (CIM)

This degree is accredited by the Chartered Institute of Marketing (CIM).

Institute of Data and Marketing (IDM)

This degree is accredited by the Institute of Data and Marketing (IDM) allowing you to gain a professionally recognised qualification.

Study abroad

Experience life in another country by choosing to study abroad as part of your degree. You’ll be encouraged to embrace fun and challenging experiences, make connections with new communities and graduate as a globally aware professional, ready for your future.

You can choose to spend up to a year studying at a partner institution overseas. If you choose to study abroad, it will extend your degree by a year.

Work placement

Get career ready with work placement and leave as a confident professional in your field. You can apply to spend 9 to 12 months working in any organisation in the world, and receive University support from our dedicated team to secure your dream placement. Work placements take place between stages 2 and 3.

You'll gain first-hand experience of working in the sector, putting your learning into practice and developing your professional expertise.

If you choose to take a work placement, it will extend your degree by a year, and your degree title will show you have achieved the placement year. A work placement is not available if you're spending a year studying abroad. Placements are subject to availability.

A Global Top 125 university (QS World University Rankings 2023), Newcastle is home to 29,000 students from 140 countries.

A founding member of the Russell Group, we are one of only 19 universities in the world – and just three in the UK – to achieve a five-plus QS Star rating for overall excellence (2022).

We can trace our origins back to the School of Medicine and Surgery, established in 1834.

Today, we combine world-leading research with a world-class academic experience.

A global leader with strengths in ageing and health, data, energy, cities, and the creative arts, we’re pioneering solutions to some of the biggest challenges facing the world. In the UK’s Research Excellence Framework 2021, 42% of our research was scored as world-leading.

Through 5-star teaching (QS Stars 2022), we educate for life. Students are challenged and supported to learn from world-class experts across more than 185 undergraduate and 300 postgraduate degrees.

Student experience

Students are supported to reach their full potential by our Student Health and Wellbeing services that provide counselling, mental health, disability and specialist learning support, as well as financial support and faith and spirituality support.

We’ve developed an online Academic Skills Kit to support students in becoming effective independent learners.

Our Students' Union is at the heart of the Newcastle experience, offering more than 180 student-run societies and over 60 sports clubs.

A top student city

Multicultural, vibrant and friendly, Newcastle is the capital of North East England – the University’s city-centre campus is at its heart.

A global top 50 and UK top 10 student city, it’s also one of the most affordable in the UK (QS Best Student Cities, 2023).

Newcastle offers top-class sports, a vibrant arts scene, great shopping and exciting nightlife. It’s also close to beautiful countryside and award-winning beaches.