Cross-Cultural Communication and International Marketing MA

The Cross-Cultural Communication and International Marketing MA provides theoretical, research and practical training in areas of international and intercultural communication and international marketing.

The International Marketing pathway is a specialism in Cross-Cultural Communication MA. You will study international marketing and intercultural communication.

Newcastle University Business School (NUBS) academic staff deliver this specialist pathway. You'll gain a thorough understanding of marketing theories. You'll also learn how to apply them to real-world business challenges.

The Master's will equip you with relevant research techniques. You'll use these to investigate and critically analyse international marketing issues.

This pathway focuses on issues surrounding global communications and brand management. International marketing and international brand management employers will value this knowledge.

You'll have access to the Business School's excellent facilities. NUBS partners with major corporate and social enterprises and academic institutions. These partnerships provide many opportunities for students.

A Global Top 125 university (QS World University Rankings 2023), Newcastle is home to 29,000 students from 140 countries.

A founding member of the Russell Group, we are one of only 19 universities in the world – and just three in the UK – to achieve a five-plus QS Star rating for overall excellence (2022).

We can trace our origins back to the School of Medicine and Surgery, established in 1834.

Today, we combine world-leading research with a world-class academic experience.

A global leader with strengths in ageing and health, data, energy, cities, and the creative arts, we’re pioneering solutions to some of the biggest challenges facing the world. In the UK’s Research Excellence Framework 2021, 42% of our research was scored as world-leading.

Through 5-star teaching (QS Stars 2022), we educate for life. Students are challenged and supported to learn from world-class experts across more than 185 undergraduate and 300 postgraduate degrees.

Student experience

Students are supported to reach their full potential by our Student Health and Wellbeing services that provide counselling, mental health, disability and specialist learning support, as well as financial support and faith and spirituality support.

We’ve developed an online Academic Skills Kit to support students in becoming effective independent learners.

Our Students' Union is at the heart of the Newcastle experience, offering more than 180 student-run societies and over 60 sports clubs.

A top student city

Multicultural, vibrant and friendly, Newcastle is the capital of North East England – the University’s city-centre campus is at its heart.

A global top 50 and UK top 10 student city, it’s also one of the most affordable in the UK (QS Best Student Cities, 2023).

Newcastle offers top-class sports, a vibrant arts scene, great shopping and exciting nightlife. It’s also close to beautiful countryside and award-winning beaches.