Master in Betriebswirtschaftslehre (MBM) Digitales Marketing & Kommunikation

This exciting Master of Business Management program specializing in Digital Marketing & Communication challenges students to study at a high academic standard, combining case studies and research. However, the degree program also has a practical approach in its design – through project weeks, professional inquiry, and a module of professional-based learning in which students complete a short work placement often linked directly to their final project.

The program offers a combination of master of business administration subjects and broader modules in economics and management. Through modules looking at global economics and strategic management, globalization, society & culture students the program will enable students to further develop their deeper knowledge of business management and administration.

The specialization in Digital Marketing & Communication specifically looks at the impact of the fast-changing ‘connected’ world of internet use, smartphones, apps, and social media. Many companies and organizations have completely changed their approach to advertising, and adapted their marketing strategies – not only to these new ways of communicating with customers and stakeholders but also to the actual method and perception of marketing & communication in a digital age.

Internet and the many and various types of social media have created an unprecedented way in which people connect businesses to customers, business to business, and also people who would not normally meet. This environment provides business students enormous potential for learning and developing themselves within the realm of Digital Marketing & Communication. This specialization brings together up-to-date marketing communication, an understanding of digital media, and the implementation of big data analytics.

The Master of Business Management is a 3-semester program designed to build upon your existing undergraduate studies enabling you to pursue a broader range of careers in business. Consisting of courses in finance, international marketing, management accounting, operations, ethics, organizational behavior, and human resources, the program prepares you to excel in an ever-evolving and international workplace.

All courses are taught in English, with a range of teaching methodologies that are reminiscent of undergraduate teachings such as presentations and group projects coupled with real-world examples and case studies. The program provides a scope for greater specialization, with a precise academic and theoretical framework designed to help you become an expert in international management.

Business Administrators with knowledge of Digital Marketing & Communication have become essential to the daily operations of companies and other organizations. Even in non-profit and government organizations, the clients and outside stakeholders have become ‘customers’. Internally communication has become indistinguishable from external, with company newsletters and info bulletins being used in the same way and through the same mediums to inform.

Companies today are in a constant development stage when it comes to their marketing strategies. Whereas in the past, traditional marketing strategies could last for many years, the effect of digitalization and internet innovation means that companies constantly have to update their Digital Marketing & Communication strategies – For example, decisions on using Facebook, generically or with advertising, Instagram and LinkedIn, implementing a WhatsApp campaign or using Wechat instead. Organizations are dealing with issues such as maintaining 24/7 chatbots on websites and creating ads that are personalized toward internet users.

Managing large budgets consumed by GoogleAds and Adwords presents challenges to all marketing departments, as well as trying to understand the data, react to the data and use the cockpit-like toolset to manage online advertising effectively.

Through Digital Marketing & Communication, companies are learning to manage big-data, deciding when and when not to outsource digital marketing operations, cope with GDPR and look at the benefits and drawbacks of their strategies.

At Wittenborg University of Applied Sciences Munich Campus, New European College offers one of the most modern and forward-thinking approaches to business education in Germany. The academic combination of a research-based approach to education, real-world mandatory project weeks, and continuous evaluation ensures that students achieve the highest level of sustainable employability in the 21st-century world of business.

Munich - Germany’s Economic Locomotive

Located in Munich, one of the richest and most prosperous cities in Europe, students have great opportunities for future employment . The special combination of multinational companies (BMW, Munich Re, Allianz, Microsoft, and many more) and low levels of unemployment make Munich a very desirable city to study and develop your career.

Personalized Attention

Small groups (max. 25 students) ensure frequent interaction between our students and lecturers. Real-life business cases, assignments, simulations, and presentations are some methods with which our students can develop their communication skills on the basis of business principles and practices. Our class format promotes one-on-one discussions with our lecturers to progress and build on concepts, ideas, and problems. Within each semester, our students are offered a range of corporate visit opportunities related to their core courses of studies.

International Community

In order to prepare students for the global business world, all courses are taught in English. In combination with an international study body and faculty – 43+ nationalities (27 languages spoken on campus) – students receive a business education that is a strong fundament for their international employability.

Foreign students’ benefits in Munich (Germany)

While studying at New European College in Munich, Germany, you are allowed to work 20 hours per week during semesters or 40 hours per week during Summer Vacations. Apart from that, once you graduate from any of the programs, you are entitled to an 18-month job-seeking visa (1.5 years permission to stay in Germany searching for a job) Administration of the business school actively supports students with internship/job search on the territory.

Experienced Faculty

Aligned with the core principles of our program, we prepare our students with the practical skills and assets they require to succeed by ensuring top standards of teaching from experienced academics and industry professionals.

New European College’s students graduate with a Dutch degree from a state-recognized and accredited the University of Applied Science in the Netherlands in the economic hub of Germany – Munich. All programs on offer from New European College are accredited by Dutch NVAO and by FIBAA (German, Swiss & Austrian)

Our Programs:

Bachelor of International Business Administration

With small groups, complementary courses, and a strong focus on the pragmatic approach, Our Bachelor Program prepares you for a successful business career.

Specializations:

• Marketing & Communication
• Economics & Management
• Financial Services Management

Master of Business Management (MBM)

The Master of Business Management is the academic path into the business world and the academic world. The program focuses on the scientific side and the application thereof in Business Administration, Finance, Marketing, and Management.

Specializations:

• Digital Marketing & Communications
• Entrepreneurship & Innovation

Master of Business Administration (MBA)

The Master of Business Administration (MBA), has become an academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with truly international business education.

Specializations:

• Finance
• International Management