Bachelor in Internationaler Betriebswirtschaftslehre (BBA) Marketing & Kommunikation

Bachelor of International Business Administration students complete a series of broad marketing modules, however those students who choose the specialization Marketing and Communication are introduced to the aspects of companies and organisations that affect the success or the organisation.

Marketing & Communication comprises a combination of business marketing strategies, branding and the way that businesses and organizations promote themselves to the outside world. It is the business of creating a constant image that will promote the company, its ideals and its products. Marketing & Communication penetrates deeper than just the production of printed or online material, it deals with the way an organization communicates its messages, both internally and externally.

Business Administrators dealing with the Marketing & Communication strategies of a company are constantly looking at the systems in place, at the human resources and the way in which they are managed, at the supply chain and at the sales pipeline – all areas affected directly by the marketing and communication strategy.

Marketing & Communication deals with branding, imaging, house style, but also with crisis management, downsizing and re-inventing – Marketing & Communication specialists are at the front line of Business Administration!

Marketing careers vary a great deal, as the profession comprises many facets and activities. While there are many opportunities, all have a number of things in common, including the stewardship of a concept, a service or a brand and the understanding of the needs and requirements both externally from customers and relations, and internally from the organization or company itself. The communication of a marketing strategy is paramount to the success of a Marketing and Communications officer in any organisation.

That marketing communication can be done in several ways which is why a career in marketing and communication opens several doors as a profession.

Marketing and Communication specialists take a product or service and associate that product or service with a brand name, a house style and a philosophy. Marketing can be defined as being the intermediary function between product development and sales. It can be seen as the storehouse for advertising, public relations, media planning, sales strategy, and more. Marketing and Communications specialists ensure longevity of a product or company name. They make sure that customers gain a balanced and pleasing feel to the organization or business. A key part of a career in marketing and communication is to understand the needs, preferences, and constraints that define the target group of consumers or the market niche corresponding to the brand through market research.

At Wittenborg University of Applied Sciences Munich Campus, New European College offers one of the most modern and forward-thinking approaches to business education in Germany. The academic combination of a research-based approach to education, real-world mandatory project weeks, and continuous evaluation ensures that students achieve the highest level of sustainable employability in the 21st-century world of business.

Munich - Germany’s Economic Locomotive

Located in Munich, one of the richest and most prosperous cities in Europe, students have great opportunities for future employment . The special combination of multinational companies (BMW, Munich Re, Allianz, Microsoft, and many more) and low levels of unemployment make Munich a very desirable city to study and develop your career.

Personalized Attention

Small groups (max. 25 students) ensure frequent interaction between our students and lecturers. Real-life business cases, assignments, simulations, and presentations are some methods with which our students can develop their communication skills on the basis of business principles and practices. Our class format promotes one-on-one discussions with our lecturers to progress and build on concepts, ideas, and problems. Within each semester, our students are offered a range of corporate visit opportunities related to their core courses of studies.

International Community

In order to prepare students for the global business world, all courses are taught in English. In combination with an international study body and faculty – 43+ nationalities (27 languages spoken on campus) – students receive a business education that is a strong fundament for their international employability.

Foreign students’ benefits in Munich (Germany)

While studying at New European College in Munich, Germany, you are allowed to work 20 hours per week during semesters or 40 hours per week during Summer Vacations. Apart from that, once you graduate from any of the programs, you are entitled to an 18-month job-seeking visa (1.5 years permission to stay in Germany searching for a job) Administration of the business school actively supports students with internship/job search on the territory.

Experienced Faculty

Aligned with the core principles of our program, we prepare our students with the practical skills and assets they require to succeed by ensuring top standards of teaching from experienced academics and industry professionals.

New European College’s students graduate with a Dutch degree from a state-recognized and accredited the University of Applied Science in the Netherlands in the economic hub of Germany – Munich. All programs on offer from New European College are accredited by Dutch NVAO and by FIBAA (German, Swiss & Austrian)

Our Programs:

Bachelor of International Business Administration

With small groups, complementary courses, and a strong focus on the pragmatic approach, Our Bachelor Program prepares you for a successful business career.

Specializations:

• Marketing & Communication
• Economics & Management
• Financial Services Management

Master of Business Management (MBM)

The Master of Business Management is the academic path into the business world and the academic world. The program focuses on the scientific side and the application thereof in Business Administration, Finance, Marketing, and Management.

Specializations:

• Digital Marketing & Communications
• Entrepreneurship & Innovation

Master of Business Administration (MBA)

The Master of Business Administration (MBA), has become an academic career boost for both entrepreneurs and corporate workers. Globalization demands MBA graduates with truly international business education.

Specializations:

• Finance
• International Management