Bachelor in Internationalem Management

Bachelor of International Management

Managers in industry and trade must be able to understand the complexity of international value adding and distribution processes. Not only do they have to have extensive knowledge in procurement and trade markets, but they must also help their company develop its own strategic focus on consumer behavior.

In the bachelor study course International Industry and Trade Management (abbreviated: International Management) in the School of Commerce at Neuss University for International Business you will be introduced to relevant parts of industry and trade management. You will gain practical insight in areas such as multichannel sales/distribution, supplier integration, end-user marketing as well as branding. During your studies, you will become competent in areas that will qualify you to do business in both national and international companies.

Both the content and organization of the curriculum are designed on an international basis. The content of the course studies deals with global value chains and trade connections. On the organizational level, integral parts of the study courses include a study semester abroad (in the dual program obligatory, in the vocational program optional) and foreign languages (Business English plus a second foreign language) as well as various events that will take place in English.

In addition, particular emphasis has been placed on both aspects of industry and trade. It was our intent to deal with these two areas in one course of study. Due to technical developments, on the one hand, more and more industrial firms are doing business themselves as partners in E/M commerce – and, on the other hand, dealers/retailers play an important role in the development of customer-oriented products. Moreover, it’s about management, how the analysis methods and tools taught at the university can be applied in a concrete daily work situation and also in projects in a national and international context.

The elective course modules enable you to combine according to your interests and field of work. These include numerous course options, for example, E-/Mobile Commerce Technologies, Store Planning and Design, Designing & Managing Industrial Operations, Multichannel Strategies, Business Psychology, Market Research, Energy, Economics and International Financial Markets.

Competent. International. Innovative.

Expertise and know-how

The most modern IT-based learning methods support these ideas of interactive learning. Conveyance of seminar contents for example by e-learning and computer-supported collaborative learning (CSCL) promote the development of interdisciplinary qualifications that are needed for the acquisition of expertise and success in professional work life. In addition to this, the role of evaluation plays an important part in our pursuit to provide quality teaching. We provide a positive learning environment in combination with continuous feedback on the learning success of our students and vice-versa: our teaching staff also receives feedback from our students. In this way, improvements can be quickly implemented at the university and in our collaborating firms.

International Scope

Industrial, trade, and logistics firms are connected globally nowadays. We place great emphasis on this aspect of your career training by offering study subject matters that are oriented towards international standards.

Our professors have an international profile and hold lectures in German and in English. In addition, you will learn a second foreign language and spend a study semester abroad. Moreover, it is our stated aim to increase the number of foreign students at Neuss University for International Business.

Innovation

We promote “active-minded” learning: this includes learning in groups in teamwork to solve case studies and simulations with video feedback, problem-solving oriented learning by training interdisciplinary skills in business games as well as practice-oriented learning arrangements in the professional field and involvement in projects with a practical orientation. The main focus of our research at Neuss University for International Business is always adapted to today’s economy and encompasses forward-looking topics. This ensures that we fulfill our standard to teach innovative subject matters every day of the semester.