Ziel der Bachelor-Ausbildung

Cultivate to serve the socialist modernization with comprehensive development of morality, intelligence, physical and beauty, possess systematic theoretical knowledge and professional skills of journalism and communication, broad cultural and scientific knowledge, familiar with my country's news and publicity policies and regulations, and competent in the media Editors, reporters and management work, as well as other government agencies, enterprises, institutions, advertising business units publicity, brand communication and advertising planning and creative and management work.

Nanchang University (NCU) is a comprehensive university listed among the “the Word First-class Disciplines” in the national “Double First-Class” Initiative of China, the only “211 Project” national key university in Jiangxi Province which is co-constructed by the Chinese Ministry of Education and Jiangxi Province. It is the overall construction university of Jiangxi Province high-level universities construction project. Located in Nanchang, the City of Hero, NCU consists of 4 campuses: Qian-Hu main campus, Qingshan-Hu, Dong-Hu, and Poyang-Hu campuses. The Qianhu main campus has an area of more than 228 hectares and a building area of 1.5 million square meters.

The history of NCU dates from Jiangxi Public Medical College and National Chung-cheng University, founded in 1921 and 1940, respectively. In 1993, Jiangxi University merged with Jiangxi Industrial University into Nanchang University, which created a precedent for the reform of the national higher education system. In 2005, NCU and Jiangxi Medical College merged to form the new NCU, unveiling a new page of reform and development. Over the years, the leadership of the Central Party Committee and Central Government, the Ministry of Education, the Jiangxi Provincial Party Committee and the Provincial Government have attached great importance to the construction and development of NCU. “Nanchang University has unlimited prospects”, President XI Jinping said when he first visited NCU in October 2008. In February 2016, President Xi revisited Nanchang University and delivered an important speech on the roles universities played in Scientific Research Innovation and Talents Cultivation. President Xi encouraged NCU to develop innovation and motivated the students to cherish time and let their dreams extend.