Bachelor in Werbung und Öffentlichkeitsarbeit

Advertising professionals inform the public about goods and services and encourage audience action through advertising messages. The Advertising concentration at MTSU offers preparation for diverse advertising careers. Students learn to write, design and create materials for a variety of media from print to digital through courses focusing on the creative side. The management area teaches students the principles of media planning/buying and advertising management. The program concludes with an advertising campaigns course in which students work with clients. Faculty who teach advertising has diverse professional experience and remain active as consultants and researchers. Students gain additional experience through The Ad Club and activities with the Nashville Advertising Federation/Ad2.

Offering 300+ undergraduate and graduate degrees of study in diverse disciplines that prepare students for high-demand careers.

Many of our programs have earned national and, sometimes, international recognition for excellence. A highly-trained and dedicated group of faculty members not only prepare our students for their first job, but for careers that might not yet exist. Gaining a comprehensive education, instead of only specializing in one skill that could become less important a decade or two from now, that actually prepares students to handle diverse challenges of the job market.