Master in Web Marketing, Branding und Merchandising - Englisch

Digital marketing is central to a company's global strategy that needs to transform the way it approaches markets and clients. The digital environment offers new and powerful channels for communicating with potential customers and companies require a well-structured digital marketing plan to understand and predict consumers' behaviors. The Master in Web Marketing, Branding and Merchandising is a comprehensive online program that provides a broad overview of the digital marketing landscape and of the use of digital technologies to analyze complex data, study the market and establish effective relationships with customers through branding and online marketing policies. After a theoretical part students will be involved in various practical activities and tasks that allow them to understand how to use digital content and marketing strategies according to the objectives of the company.

Key areas

• Marketing Fundamentals
• Branding (brand architecture, brand identity, packaging, etc.)
• E-Commerce and E-Marketplace Platforms
• Product & Service Innovation
• Distribution Channels
• Sales Management
• Business Information Systema
• Consumer Behaviour
• Social Media Marketing
• Digital Marketing strategy and planning

The program is an official European master degree in compliance with the European Higher Education Area awarding 60 ECTS.

The Master is a dual degree with UDIMA -Universidad a Distancia de Madrid, the first online university in Spain accredited by thhe Spanish ministry of Education. All the students who succesfully complete the Master, will receive a dual degree by  MIA DIgital University and  UDIMA .

A fully online study model

The Master's can be attended completely online through the online platform “MIA University Campus” where you can find the video - classes recorded by the professors, the webinars in real-time when you have the opportunity to interact with your peers and instructors, the case studies, and the other study and assessment material. The online study material includes:

• Video lessons and teaching material available on the online MIA platform accessible 24/7 from different devices (PC, smartphones, tablets)
• Power-point presentations that summarize the main contents of the video lessons available for download on the platform
• In-depth content about the main topics of the various modules
• Articles and case studies on relevant topics related to the course
• The interactive assessment, tests, and case studies to be solved by the students
• Webinars in real-time and discussion forums
• Final project work developed with the coordination of the Academic Director

Next intake

• April 24, 2023 and May 22, 2023 for the summer semester
• September 14, 2023 for the fall semester

MIA – Digital University Digital University is an International Business School specialized in Master's, certificate, and executive programs based on the use of innovative educational and technological tools. The University's mission is to discover, preserve and disseminate knowledge and to educate the next generation of global citizens, by offering innovative and affordable programs and learning opportunities to both domestic and international students. The University programs are designed taking into account the emerging requirements of the job markets and provide students with the skills and competencies needed to build a successful career at the international level. The Master, Certificate, and Executive programs are dedicated to young and adult professionals and leaders and have a strong international component providing a comprehensive view of the global business, of the main emerging economic sectors, and of the digital technologies and systems.

Why choose MIA Digital University

• Develop a Global view of the main emerging business sectors.
• Study online with a flexible and interactive system.
• Be part of a community of international students and professionals.
• Develop advanced technological skills allowing you to succeed in the work environment.
• Receive comprehensive knowledge and practical training helping you to advance your career.

Study Model

MIA – Digital University is an institution dedicated to the research and development of innovative learning methodologies that enrich the educational experience of students, allowing them to effectively achieve their professional and personal goals. All teachers and school managers collaborate in the design of training programs, choosing active teaching and learning tools, promoting the practical application of their knowledge, and in the scope of the results. The University offers its students the possibility to study online in a flexible environment, guaranteeing comprehensive training that allows them to achieve their personal and professionals goals in a flexible way. Through the MIA – Digital University virtual learning environment students will be trained through an interactive teaching and learning method with the constant advice and support of their tutors and professors. The acquisition of key personal and professional competencies is based on a system of continuous evaluation carried out through the resolution of practical cases, simulations, assignments, and projects that allow the application of the acquired knowledge in real situations.

Thanks to its relationship with the business world, MIA – Digital University offers excellent training that allows achieving the key competencies to hold managerial positions in European and international companies.

Find the right program for you

Match your needs and willing and take the right path.

MIA Digital University offers a variety of programs focused on the evolution of digital technologies to face the global and changing market demands. Whether you are a young graduate or a professional, you can find the program that takes you on the right path to build or improve your career.

Students Testimonials

Fabrizio Rodio Graduate from the Master Global MBA

"MIA Digital University is a great institution to develop your academic and personal skills. The courses I attended during the Master meet my career expectation and the knowledge and skills I achieved allowed me to further my potential in my passion and goals"

Nicola Caria Graduate from the Certificate in Digital Marketing

“I am proud to have completed the Certificate program in Digital Marketing Master at MIA Digital University. The online courses afforded me the opportunity to pursue my dreams through a program that was flexible and convenient for my schedule”