Bachelor of Business - Schwerpunkt Digital Marketing

The Bachelor of Business is designed to prepare graduates for entering the workforce in entry-level positions in the professions of accounting, management, marketing, digital marketing, and beyond. An introduction to each key field of business through the core units in the first year allows students to make a more informed decision when choosing a major study in the second year of the course.

The Bachelor of Business has a core of ten units, which provides students with a well-rounded understanding of the business world and how each aspect fits into the larger picture of Business. The course also contains ten units related to each major area of study and four elective units designed to complement core units and provide additional in-depth knowledge and expertise in the business discipline.

At the Melbourne Institute Of Technology, we encourage bold, independent thinking and offer the highest quality academic experience. You’ll thrive on plenty of autonomy to direct your own learning, with our tutors on hand to challenge your ideas. Our small class sizes mean you enjoy more contact time with our tutors, plus support whenever you need it to get the best out of your studies.

Melbourne Institute Of Technology programs include a wealth of industry connectivity. All of MIT’s courses contain industry projects as part of a final year ‘Capstone Unit’ where our students work with our partner organisations through a project or placement. This gives students valuable opportunities, including often providing access to career prospects.