BA in Werbung und Öffentlichkeitsarbeit

Make an impact

As an advertising and public relations major, you’ll learn how to design, develop and launch incredible campaigns. The field of advertising and public relations are large industries that affect our lives and the fields continue to grow domestically and globally. In this program, you'll learn about advertising, social media, and public relations and how the industries impact businesses, as well as political and social arenas.

And you’ll learn all of this from and work with faculty and professors who are experts in their field. They will provide you with hands-on learning experiences and opportunities in strategic communication. This program provides you the opportunity to develop skills to assess both domestic and international perspectives, develop innovative approaches and implement creative designs inside a dynamic environment. Once you’ve earned your bachelor's in advertising and public relations, you’ll be well-equipped for a broad range of careers in advertising and public relations.

What you’ll learn as an advertising and public relations major

Are you interested in becoming a brand manager, social media manager, copywriter, account executive, art director, media planner, social media designer, advertising and public relations account executive, public relations specialist, or strategic planner? If the answer is yes, the advertising and public relations bachelor's program is the perfect fit for you. Here's what you'll study as an advertising and public relations major:

• Background in public relations, persuasion, design, and production
• Strong foundation in communication theory and practice
• Training in public interaction and maintaining successful relationships
• Creation of advertising and public relations campaigns

Plus, this program may also lead you toward a career in business, marketing, or non-profit fields.

Lynn University’s small size and fearless people let us do things the big schools only wish they could. Experience boundless classrooms with iPad-powered learning. Connect with potential employers as early as your first semester. Gain a global mindset with peers from around the world. Graduate at warp speed with accelerated degree programs.

Mission

To provide an innovative, global and personalized education that enables students to realize their potential.

If you believe learning should If you think the future is bright, not be limited to the classroom

• Learn without limits with iPad-powered learning. Engage with faculty and classmates in and out of the classroom through interactive lessons and helpful apps, and see why Apple named Lynn a Distinguished School for innovation, leadership, and educational excellence. Plus, you’ll save up to 90% on textbooks.
• Make the world your classroom with three-week, semester, or year-long programs through our Center for Learning Abroad.
• Impact local and global communities in a positive way by working on projects that support United Nations Sustainable Development Goals. Address challenges such as environmental conservation, hunger, and human rights.
• Participate in January Term (J-Term). This three-week, immersive program explores innovative ideas and topics. Focus on three core areas of learning: citizenship, language and culture, and career preparation.
• Meet potential employers as early as your first semester through our Career and Alumni Connections team. Earn college credit through internships with global companies such as Marriott, Mercedes-Benz, and Jarden Consumer Solutions.
• See why Florida, the Sunshine State, is a spectacular place to call home. Our campus is located in one of the country’s most strategic international gateways with a thriving economy and exciting industries.

If you’re intellectually curious

• Think and communicate effectively and solve problems creatively with our nationally recognized core curriculum, the Dialogues.
• Explore arts, culture, and ideas through campus events that are designed to entertain, educate and inspire.
• Seek guidance. Our professors love to teach and with our small classes, they have plenty of time for one-on-one advice.

Academics

• Our accelerated bachelor’s program allows qualified students to complete their degrees in just three years.
• Students explore innovative topics and ideas with opportunities for internships, workshops, and hands-on learning.
• We are accredited by the Southern Association of Colleges and Schools Commission on Colleges to award baccalaureate, master's, and doctoral degrees.

All students receive an iPad preloaded with useful applications at no cost.

College of Arts and Sciences

The College of Arts and Sciences combines liberal arts and practical skills and prepares students to be creative and critical thinkers through hands-on projects and diverse learning experiences. Majors range from biology and environmental science and policy to political science and criminal justice. Programs emphasize experiential learning and community involvement.

Burton D. Morgan College of Aeronautics

Whether flying or on the ground, the Burton D. Morgan College of Aeronautics prepares students for an aviation career with an emphasis on airport and airline operations. And of course, they’ll be flying—most likely solo—by winter break! The program is located at the Boca Raton Airport where every class is more like a lab.

College of Business and Management

The College of Business and Management empowers students to thrive in the dynamic world of business. Major in fashion and retail to international business management, and earn a degree on campus, online, or a combination of both. Real-world learning experiences, forward-thinking faculty, and cutting-edge technologies contribute to fulfilling their potential.

Eugene M. and Christine E. Lynn College of Communication and Design

Students in the College of Communication and Design learn by doing. They’ll stay ahead of the trends to become career-oriented creators. Programs balance theory and classroom time with real-world experience. Majors range from advertising and public relations to graphic design.

Conservatory of Music

The Conservatory of Music provides every music student with a full-tuition scholarship, exposure to major orchestral literature, and individual mentoring with an eminent faculty. Majors include composition and performance, and programs lead to a Bachelor of Music, Master of Music, or Professional Performance Certificate. Small class sizes, extensive performance opportunities, and practical career preparation cultivate each student’s musicianship and artistry.

Donald E. and Helen L. Ross College of Education

Become an outstanding leader, teacher, and compassionate educator in the Donald E. and Helen L. Ross College of Education. Students log actual teaching hours as early as their first year and learn from experienced faculty members. Doctoral students have the opportunity to publish their work while earning a doctorate.