MSc in Internationalem Marketing und Markenmanagement

Programme overview

This programme prepares you for a career in marketing, strategy, brand and product management, sales and marketing research. The Master’s programme in International Marketing and Brand Management is one of Sweden’s most popular business MSc programmes.

When applying to this programme, you select either the Strategies for Brands and International Markets track or the International Consumer Trends, Brands and Innovation track.

Upon completion of the programme, you will graduate with an MSc in Business Administration with a specialisation in International Marketing and Brand Management.

Strategies for brands and international markets (track 1)

In this track, you will train strategic decision-making and learn how to build brand awareness and loyalty in international markets. You will develop your understanding of the alternative strategies for corporations selecting, entering, developing and leaving international markets. You will also learn about the practical application of brand strategies. Aspects and theories of brand management will be presented and discussed in order to develop knowledge on how to manage in a global brand environment. If you want to learn how to influence decisions, people, businesses and society at large, this is the place to start.

International consumer trends, brands and innovation (track 2)

People’s consumption is constantly changing, and so must businesses and public authorities to successfully communicate their products and services. This track provides you with the theory and tools necessary to help companies and organisations identify and prepare for future trends and get a head start. We offer you ample opportunities to dive deeper into consumer and market insight and methods for collecting information about consumer trends, as you simultaneously deepen your understanding of brands, innovation and business relationships.

Lund University – Sweden's Top-Ranked University

Lund University was founded in 1666 and has 40 000 students and 8 000 employees. It offers more than 130 Master’s programmes and 10 Bachelor’s programmes taught in English .

Lund is Sweden’s most attractive study destination. The University offers one of the broadest ranges of programmes and courses in Scandinavia, based on cross-disciplinary and cutting-edge research. A degree from Lund University is a hallmark of quality both in Sweden and abroad.

Subject areas

Our nine faculties and many specialised research centres offer education in the following subject areas:

• Architecture & Design
• Area Studies
• Business, Economics & Management
• Engineering & Technology
• Environment & Sustainability
• Fine & Performing Arts
• Humanities & Languages
• Law
• Medicine & Health
• Science
• Service Management
• Social Sciences

Research

Lund is home to over 30 world-leading research environments and is home to two of Europe's largest materials research facilities: MAX IV (inaugurated in 2016) and ESS (to open in 2023). Lund University is also a member of the prestigious research-intensive university networks Universitas 21 (U21) , the League of European Research Universities (LERU) and the European University Alliance for Global Health (EUGLOH).

Teaching style

Critical thinking and freedom of mind are the cornerstones of academic life at Lund University. A focus on group work in more informal, open class environments facilitates learning, creates a dialogue and helps generate new ideas.

Lund is an international meeting place for students and researchers alike. This creates global class environments where students gain new cultural perspectives and can develop their international networks, which are highly valued by employers worldwide.

Students in Lund are given excellent opportunities for business interaction . The city of Lund has a unique, world-class environment for technology, knowledge, innovation and entrepreneurship and hosts an impressive breadth of international companies.

Student Life

Lund is the #1 choice for international students coming to Sweden and is considered the best student city in Sweden, with its unique combination of large social clubs (the historic 'nations'), student unions and the Academic Society creating a vibrant and active student life.

City of Lund

Located in southern Sweden, the city of Lund is just 10 minutes by train to Sweden’s third largest city, Malmö, and only 35 minutes by train to Copenhagen Airport in Denmark.

As one of the oldest cities in Sweden, dating back to 990, Lund is a city of contrasts where over 1 000 years of history blend with modern knowledge and ideas. In Lund, you find the charm of a small, picturesque, cobble-stoned city, side-by-side with big city attractions such as services, shopping, restaurants and cultural events. Lund is also home to major international companies such as Sony Mobile, Tetra Pak, Ericsson, Alfa Laval and Gambro.

English is widely spoken in Sweden and Lund (90% of Swedes are fluent) , meaning that you can experience a unique European culture without experiencing a language barrier.

Learn more about Lund University

For more information, please visit www.lunduniversity.lu.se

For more information, please visit You can also ask questions via our web form at lunduniversity.lu.se/degree-studies or find us on Instagram, LinkedIn, Twitter and YouTube. You can also listen to Lund University International Podcast!