MS in Marketing Analytics

The online MS in marketing analytics program from the Kogod School of Business at American University prepares students to apply digital marketing and analytic skills to make data-driven decisions. You will study topics such as brand strategy, integrated marketing, and marketing analytics to further your expertise in marketing and data analysis.

Our marketing analytics program is designed for marketing professionals who want to understand the more complicated aspects of data and advance their careers. You’ll learn how to use market data and digital marketing tools through specialized courses to help businesses make more informed decisions and allocate resources efficiently. Learn to apply digital marketing and analytic skills to make data-driven decisions with Kogod’s MS in marketing analytics.

• No GRE or GMAT Required
• 12-15 Months to complete
• Automatically considered for scholarship upto $30,000
• AACSB-Accredited

Marketing Analytics vs. Business Analytics

The online MS in marketing analytics program focuses on the impact that data analysis has on marketing, advertising, and brand strategy. Compared to the MS in Business Analytics program, which offers a foundational degree in data analytics and its application in business, the MS in Marketing Analytics program is dedicated to the study of how data affects marketing in various industries.

Marketing Analytics

• Focused on data analysis in marketing.
• Designed for marketing professionals.
• Features specialized courses in marketing analytics.
• Prepares students for careers in marketing such as digital marketing analyst, marketing strategist, and market researcher.

Business Analytics

• Focused on foundational data analysis in business.
• Designed for general business professionals.
• The curriculum features a wide range of data analysis courses.
• Prepares students for careers in business such as financial analyst, business intelligence consultant, and supply chain manager.

Uniquely positioned to thrive at the nexus of business, government, and society, at Kogod, we believe that business is a force for meaningful change. American University is recognized for its strong commitment to public service, cross-disciplinary education, international engagement, and research. The university campus is located in a residential area in the Northwest part of the District of Columbia, less than a mile from the Tenleytown Metro Station and near many embassies, government agencies, international agencies, NGOs, nonprofits, and companies. The Kogod School of Business (Kogod) was established in 1955.

Over the years, Kogod has leveraged American University’s strong reputation to provide many opportunities for students interested in the nexus of private business and public service, giving access to a variety of organizations in the vicinity. In 1979, the school was named after alumnus Robert P. Kogod, a successful real estate developer, in recognition of his generous support. David Marchick has served as dean of Kogod since August 2022.

We have the access and opportunities you can't get anywhere else. Kogod’s location in Washington, DC, and connections throughout the world mean you’ll have access to personal and professional opportunities you won’t find anywhere else. And with our small class sizes, you’ll be able to create meaningful relationships with professors and peers that will last a lifetime. Ranked #16 by US News & World Report for Best Online Graduate Programs in 2021 and located in the heart of Washington, DC, we empower you to realize your ambitions through rigorous yet flexible programs taught online.