Bachelor in Medienkunst und Design

JMU School of Media Arts and Design graduates tell the best stories.

We prepare students to serve as creative, reflective and highly skilled media producers and storytellers, sensitive to the personal and social impact of the messages they create and to the important role media can play in advancing the public interest.

Graduates of the School of Media Arts and Design work in media or in media-related careers. Program concentrations allow students to pursue interests in journalism, digital video and cinema, creative advertising or interactive design. The major also prepares students for graduate study in mass communication, journalism, advertising, visual communication or digital production. SMAD’s 39-credit-hour requirement allows students to pursue minors and second majors, to strengthen their knowledge about the types of stories they want to tell.

School of Media Arts and Design offers a program of study that prepares students for careers that rely on mass media. Program areas of concentration allow students to pursue interests in journalism (print, broadcast, and online), television and video production, corporate communications or converged media (print, video & web production). The major also prepares students for advanced graduate school study in the fields of mass communication and related areas such as journalism, corporate communication, visual communication or digital production.

We know that success requires equal parts intellect and action. At JMU, that’s what Being the Change is all about.

When students graduating from James Madison University proudly walk across the stage to receive their diplomas, they’re more than just educated. They’re members of a fellowship of doers. They know how to make things happen. They’ve honed their ability to think critically. They’ve learned the importance of a strong work ethic and they’ve become committed to and skilled at collaborating with others. Diplomas in hand, they leave campus determined to live lives of meaning and pursue careers of purpose.

Only two hours from Washington D.C., JMU is fast becoming one of the nation’s leading lights in higher education. That’s because students enjoy unusually engaged relationships with world-class faculty who are at JMU because they want to pursue knowledge and teach talented students.

JMU students, faculty and alumni are using equal parts intellect and action to succeed in every sort of pursuit: they’re boosting innovation and discovery, leading in business, advancing culture, improving health care, reforming education, renewing civil society, competing in athletics — they’re Being the Change in every imaginable way.