MBA Marketing, Markenmanagement und Innovation

MBA Marketing, Brand Management, and Innovation to familiarize you with the new marketing functions centred on the precise knowledge of the customers' expectations and the approaches of marketing innovation to differentiate itself from its competitors, gain new markets, and ensure its sustainability.

Skills:

Develop operational marketing tools compatible with the business development plan

Develop a global and experiential approach to serve the brand and its customers

Manage projects related to the digital transformation of the company

Evaluate performance and deviations from the objectives of managed units

Careers:

Product/brand manager, brand manager, relationship marketing manager, innovation project manager, operational manager, CRM manager.

ISEG - The great school of communication, marketing, and digital is a school of marketing and communication established in 7 cities of France: Bordeaux, Lille, Lyon, Nantes, Paris, Strasbourg, and Toulouse. Very in tune with professionals and businesses, the school is rooted in passion and innovation. The school issues three Level 7 titles certified by the State and registered in the National Directory of Professional Certifications (RNCP).

Joining ISEG means joining the great innovative school of digital, marketing and communication, at the heart of sectors, as close as possible to professionals, in synergy with the technological and creative schools of the IONIS Group, a real incubator of achievements.

A school for marketing and communication must provide its students with knowledge, skills, and know-how to successfully integrate into companies in these fields and develop their talents in the long term.

Following a course in our school of communication and marketing is for each student to guarantee learning "in real-time," of meeting the experts who lead these transformations, working on projects that respond to the new worlds of marketing and communication.