MBA Digital Marketing / Kommunikation und Social Media

MBA Digital Marketing / Communication and Social Media allow you to seize the opportunities of the professions offered by the web, social media, and more generally to understand the digital world's evolutions that influence the brand strategies, their identity, and their communication with the public.

Skills:

Develop the company's digital marketing and communication plan and set up tools for monitoring and reporting digital actions

Evaluate the effectiveness of marketing and digital communication actions using key performance indicators (leads) and relevant analytics

Structure of the multichannel policy (email and web) with social media marketing

Work on the experiential policy of the company

careers:

Community manager, mobile project manager, social media manager, digital manager, digital marketing manager, traffic manager, web project manager.

ISEG - The great school of communication, marketing, and digital is a school of marketing and communication established in 7 cities of France: Bordeaux, Lille, Lyon, Nantes, Paris, Strasbourg, and Toulouse. Very in tune with professionals and businesses, the school is rooted in passion and innovation. The school issues three Level 7 titles certified by the State and registered in the National Directory of Professional Certifications (RNCP).

Joining ISEG means joining the great innovative school of digital, marketing and communication, at the heart of sectors, as close as possible to professionals, in synergy with the technological and creative schools of the IONIS Group, a real incubator of achievements.

A school for marketing and communication must provide its students with knowledge, skills, and know-how to successfully integrate into companies in these fields and develop their talents in the long term.

Following a course in our school of communication and marketing is for each student to guarantee learning "in real-time," of meeting the experts who lead these transformations, working on projects that respond to the new worlds of marketing and communication.