Sitz
Spanien
Studienformat
Campus
Kurssprache
Englisch, Spanisch
Studienbereiche
Geschäft, Marketing, Digitales Marketing
Dauer
4 Jahre
Studienrhythmus
Vollzeit
Niveau
Bachelor-Abschlüsse
Studiengebühren
Infos anfordern
Sitz
Spanien
Studienformat
Campus
Kurssprache
Englisch, Spanisch
Studienbereiche
Geschäft, Marketing, Digitales Marketing
Dauer
4 Jahre
Studienrhythmus
Vollzeit
Niveau
Bachelor-Abschlüsse
Studiengebühren
Infos anfordern
From this course, students have the new Neuro & Digital Marketing Lab to teach the degree subjects.
The IQS Neuro & Digital Marketing Lab is an innovative physical space that combines advanced digital marketing software and state-of-the-art Neuromarketing tools, for a better learning experience. It allows us to understand consumer behavior in both the digital and the physical world in order to develop customer-centric products, services, and experiences.
The new lab can equip students with the analytical skills required in today's data-driven environment, and expose them to the scientific process of Neuromarketing, enabling them to design, conduct, and analyze studies in order to improve the customer experience for products and services.
Get trained in the discipline of Marketing and Digital Communication at IQS. In the Undergraduate Programme in Marketing, you will get a global vision that will allow you to focus your knowledge on Digital Strategy, Internationalization, Consumer Behavior, and Marketing Communication, so you will become one of the professionals most in demand today by companies.
This program has a strong international component. You will learn to manage in the global environment and you will be prepared to take on managerial tasks in the new professions of the digital economy, marketing management, Social Media, or business internationalization. If you study at the IQS, you will have access to:
With a focus on marketing and digital communication, with this undergraduate program, you'll become one of the most in-demand professionals.
With a strong international component, you'll learn to understand global markets and be prepared to assume executive tasks in the new professions of the digital economy. You can study for one year at a foreign university and obtain a dual undergraduate degree.
IQS is a university center of the Society of Jesus, a founding member of Universitat Ramon Llull, with more than one hundred years of experience and a long history. National and international accreditations guarantee our continuous work and consolidate our prestige.
IQS has two Schools: IQS School of Engineering, where scientific and technical studies are taught, and IQS School of Management, where Economics and Business Studies are taught.
IQS is fully committed to the idea of internationalizing science and believes that stronger international ties lead to higher-quality studies and research.
Student exchanges with foreign universities are an ideal way to complement IQS studies with an experience that will enrich students both academically and personally. Exchanges are made with renowned foreign universities, with which IQS has established exchange agreements. Specifically, IQS has exchange agreements with 96 universities: 44 in Europe, 31 in North America, 12 in South America, 3 in Central America, 5 in Asia, and 1 in Africa.
Through its International Relations Office, IQS supports and guides those students who wish to study part of their programs abroad. The International Relations Office also offers assistance to all international students who wish to come to IQS.
Thanks to these international exchanges, IQS students or researchers will enjoy the following advantages:
The main purpose of the IQS School of Engineering is training and research in science and technology. The programs are designed to provide practical and interdisciplinary training, with special attention to both basic science and experimental work.
Research is an essential activity for providing high-quality education, developing critical thinking, and contributing to advances in knowledge. This is why IQS stimulates and promotes research beginning with the undergraduate and graduate programs and ending in PhDs.The IQS School of
Engineering facilities include laboratories, workshops, pilot and semi-industrial plants. In the teaching workshops and labs, each student is assigned a station for their individual use.
IQS School of Management is internationally recognized for the training of its graduates in Business Administration and Management.
Its mission is the comprehensive training of people with the attitudes, knowledge, and skills that will enable them to create, lead and manage competitive organizations, who will stand out in the industrial and technological sphere and who are committed to excellence and justice.
The professional experience of the Faculty of the IQS School of Management is renowned as well as its research profile, which is very demanding of continuous production of contributions such as the publication of reference articles, participation in congresses, chapters for books, and symposia, among others.
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