BBA in MARKETING

Marketing explains how companies build and manage relationships with their customers. This includes the study of how consumers make decisions, how companies communicate with the public, and how brands that you see every day in stores are established as meaningful symbols.

Our program offers a wide variety of classes that teach important concepts in the field. Our classes focus on a combination of theory and practice in order to prepare you for a successful career in marketing.

You will find a community of like-minded learners in the classroom, and you will have opportunities to participate in various activities outside of the classroom – including internships – which will allow you to put your marketing skills to use in solving real-world challenges.

Our faculty are experts in the field, and they are actively engaged in scholarly research across a variety of topics as well as in consulting on marketing campaigns across many different industries.

The LaPenta School of Business at Iona College delivers on its promise to open doors to success as you develop into a highly skilled, global-minded entrepreneurial business leader with a strong ethical and social commitment.

You will transform yourself through our high-value business education offered in undergraduate, graduate and certificate program options.

The LaPenta School of Business provides students with a high-value business education through its accomplished and caring faculty, dedicated alumni, and advantageous location in the New York City metropolitan area with its abundance of learning and career opportunities. We pride ourselves on developing highly skilled, global-minded entrepreneurial business leaders with a strong ethical and social commitment.

We deliver an enriching, personalized educational experience that helps each student unlock opportunities and make a difference.