Master in Marketing und Digitale Kommunikation mit Schwerpunkt Data Analytics und Business Intelligence

More and more marketing professionals carry out their activity addressing business needs that are resolved and analyzed from the companies' data science environments (Data Analytics and Business Intelligence). Within the areas of specialization that corresponds to a Digital Marketing professional, is that of developing the necessary knowledge to favor the optimization of the capacities offered by an adequate exploitation of the data.

The master's degree addresses how to address digital Marketing issues (SEO, SEM, web analytics, electronic commerce, Social Networks... from a perspective that includes both the training and understanding of these Marketing activities as well as what it understands and contributes to the latter, Data Science (Data Analytics and Business Intelligence) in an eminently practical learning scenario that, in the form of workshops and practical exercises, address the most relevant set of business cases today.

Master in Marketing and Digital Communication with a specialty in Data Analytics and Business Intelligence

• You will access the Employment and Internship Exchange, being able to hire the Guaranteed Internship option
• Double Degree: IMF Smart Education + UCAV
• The professors are active experts from the best companies in the sector
• Prepares you to get the Official Google Ads Certification
• Includes case studies from Harvard Business School
• Add a Booster to your program to hyper-specialize. Choose from more than 16 specialties

IMF is a national reference in training to businesses and individuals; attested by the more than 125,000 students trained. Our training is based on the diversity of areas and expertise of the subjects we teach. The quality and reputation of our services are guaranteed by entities such as the ISO 9001 and 14001, ANCED ( National Association of Distance Education Centres), and The Association to Advance Collegiate Schools of Business (AACSB). Today, in our catalog we teach subjects like Renewable Energy Occupational Risk Prevention, and Human Resources. We have private and official qualifications, the latter the result of the alliance signed with prestigious universities, Which allows us to offer securities regulated by the Ministry of Education. Students have the opportunity to select the mode they want to make your course and companies can choose to use our service management training bonus to process your credit. We rely on a team of professionals specialized in each area to provide tutorial and learning assistance to students, ensuring that at all times get a personalized, comprehensive care team.

Among our tools have an employment and practices of both our private customers and companies that can benefit from a meeting place in the labor market. We also have an innovative platform for online training, with over 250 courses available. We have developed custom work for companies like Acciona, Navantia, Adecco, Cintra, Iberdrola, EGMASA, Voice of Galicia, Etc. We also work with employers, social partners, and public administration to promote free training to specific groups and the unemployed. In short, we are an organization whose main goal is the satisfaction of our customers and for that, we have just found a way to get it: strive, every day, to give our best.

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IFM's vision is to be an international leader in distance learning and online professionals in technical areas.

Mission

We want to grow with you. The aim is to ensure a high level of satisfaction for our customers through personalized attention and excellence in service quality. This objective requires continuous improvement in the technical and material resources, and maximum involvement of all staff training to MFIs is a different experience.

Values

• Make available graduate training, providing quality training at competitive prices.
• Opting for new technologies to add value to training.
• Physical proximity to students through our international network of offices and associated centers.
• Personalized academic mentoring system. Motivated an extremely professional team.
• Internal commitment to our team, establishing policies that allow professional development based on trust, flexibility, and self-requirement.
• More than 150K students with a satisfaction of 98%
  • The employability of our students is 99%
  • International scholarship plan
  • More than 20 years of offering teaching of the highest quality.
  • Job and Internship Pool
  • Networking with professionals