Hauptfach Marketing

The Marketing program provides students with the opportunity to learn the components of marketing by broadly focusing on “managing” promotion, sales, and distribution. Students interested in a career in marketing will further enjoy topics that include consumer behavior, marketing research, and the international market and their effect on marketing strategies.

The Huston-Tillotson University School of Business and Technology is committed to providing educational opportunities to individuals interested in pursuing undergraduate degrees in business and technology. A major objective of the School of Business and Technology is the preparation of students of diverse origins and backgrounds to become competent leaders in business, industry, and government in the global marketplace as well as to excel in graduate studies.

The School of Business and Technology has two departments: the Department of Business Administration and the Department of Computer Science. The programs in both departments are designed to meet the demands within the business and technology industries. The students are provided a well-rounded professional education which gives them an opportunity to develop requisite skills for entry-level jobs in the real world. The programs are built on a foundation of liberal arts courses and consist of a series of core business and computer science courses and advanced courses in the major.