Multimedia Marketing (B.Sc.)

In the Multimedia Marketing course, you will learn how to plan and apply new media in marketing in a targeted manner. The focus is on the conception and implementation of multimedia content in the context of online and offline marketing. From situation and target group analysis, target and strategy development to the implementation of specific measures, e.g. website development, search engine optimization, social media marketing to photo and video design, you will be able to use a wide range of methods, procedures and techniques of modern marketing management faced.

We deliberately set ourselves apart from classic business administration or marketing studies, which are broadly based and highlight as diverse aspects and determinants of corporate success as possible. The Multimedia Marketing course imparts specific marketing knowledge aimed at digital areas, which is built on a solid foundation of business and information technology basics, e.g. programming and business informatics. This content is flanked by modern aspects of design and media composition.

The degree gives our graduates a broad professional horizon, which enables them to start their careers.

The course has been offered since 2008 and has been in great demand since it was launched.

The Hochschule Schmalkalden University of Applied Sciences is a university of applied sciences in Thuringia. It is idyllically located on the edge of the Thuringian Forest. The green campus is undoubtedly one of the most beautiful in Thuringia and Germany. All facilities such as lecture halls, laboratories, cafeteria, library, residential complexes and sports facilities are within walking distance. The students benefit from the diverse opportunities that studying at the university offers here: international orientation, excellent teaching, a wide range of subjects, modern equipment, guaranteed living space and an attractive university town.

Study excellent and internationally

Under the umbrella of the five faculties of electrical engineering, mechanical engineering, computer science, economics and business law, the Hochschule Schmalkalden Sciences offers a wide range of study opportunities. The practical relevance and the good facilities at the university are the most frequently mentioned reasons for choosing to study in Schmalkalden. Forms of training such as project studies and practical phases are just as natural as small learning groups and close contact with the teachers.

All courses offer numerous opportunities to study abroad. The Hochschule Schmalkalden has a broad network of over 150 partner universities worldwide, which extend as far as Australia. Many students take the opportunity to study a semester abroad or do their internship in a foreign company and thus gain valuable experience. Particularly noteworthy is the possibility of obtaining a double degree at a foreign partner university: Master's students at the Faculty of Economics can obtain an MBA as a second degree in the USA, Canada or Spain free of charge.