MSc Digitales Marketing und Datenanalyse

Prepare for a Successful Career in Digital Marketing & Data Analytics

Our objective is to enable students to succeed in fast-paced and technology-driven environments by empowering them with highly sought-after employability skills in analyzing consumer behavior, creating effective digital marketing strategies, and making data-driven business decisions. Our MSc program in Digital Marketing and Data Analytics is an excellent choice for anyone looking to launch or advance their career in this exciting field.

Program Highlights

Practical and Ethical Hands-On Learning

• Learn through projects, business case studies, and professional experiences
• Enhance your skillset with the latest tools such as Tableau, Power BI, R, Python, and SPSS
• Become an ethically minded leader in data marketing and data use
• Get ready for a variety of positions in the field of digital marketing and data analytics, including digital marketing manager, marketing data analyst, social media manager, and more

Boost your career with networking opportunities

• Opportunity to network with industry professionals, attend workshops and conferences and gain valuable insights into the latest trends in digital marketing and data analytics
• Engage with companies during your international study trip
• Network with other international students and alumni

Expand your international experience

• Travel abroad for one week during your study trip (year 1)
• Gain up to 12 months of professional experience anywhere in the world
• Connect with our international faculty and benefit from international experience in the classroom

Fine-tune your employability and leverage your strengths during Coach and Career Center master classes

• A full array of CV, interviewing, and pitch workshops
• Career fairs on-site, personal career coaching, and soft skills training
• Marketing and Digital specific career events on campus
• Learn a foreign language (French for non-French speakers or other languages for French speakers)

French State Recognition (VISA de l’Etat and the Grade de Master)

• Earn your degree from a triple-accredited institution (only 1% of business schools internationally attain this level of excellence)

Duration

Regular Track: 2 years

• 7 months on campus + 4-6 months work experience (year 1 in Grenoble)
• 5 months on campus + 4-6 months work experience (year 2 in Paris)

Short Track: 1 year

• 6 months on campus + 4-6 months work experience (year 2 in Paris)

Grenoble Ecole de Management (GEM) has earned both national and international recognition. More than just a school, GEM represents an open-ended laboratory through which 8,000 students and 500 employees learn and work every day to solve complex problems and overcome major challenges for business and society.

Founded in Grenoble, a city of science and technology, our school has greatly developed its expertise in the management of technology and innovation—an expertise that is now the foundation of our brand’s excellence and international renown.

By developing its own educational model, GEM has become a center for experimentation, study and creation. The school offers 50 educational programs in French and English that cover all levels of study from undergraduate to graduate, doctoral and continuing education. Students can take part in programs delivered in Grenoble, Paris, Berlin, Singapore, Moscow, Georgia, or Casablanca.

As an institution for higher education (EESC) affiliated with the Grenoble Chamber of Commerce and Industry, GEM is a founding member of the GIANT Innovation Campus in Grenoble. The school is accredited by AACSB, EQUIS and AMBA and member of the French “Conférence des Grandes Ecoles”. Its programs are regularly ranked by major international economic newspapers and magazines.

Our Mission

Through our expertise in Management of technology and innovation, our close link with our territory and ecosystem, and our capacity to anticipate and accompany transitions, we are using education and research to provide responses to the great challenges of the 21st century and therefor contribute to a world that is more just, more peaceful and more responsible

At GEM, we unite technology, innovation and society to train leaders and managers to act in a rapidly changing world. Through a collaborative effort, we promote skills and knowledge to match the challenges of the 21st century.