MSc in Marketing

Transparent, global and technology-driven marketing is on every organisation’s checklist for success and top marketing practitioners need new skills in order to continue to deliver in increasingly competitive environments.

We believe in the importance of becoming responsible decision-makers in business. At Glasgow Caledonian University you’ll further develop your knowledge and experience of the concepts of sustainability, ethical leadership and social responsibility that can bring about positive change in the global world of marketing.

Join GCU’s award-winning Glasgow School for Business and Society and immerse yourself in the latest digital and international marketing trends and become the positive influence that employers have come to expect from graduates of GCU. You will benefit from learning alongside students from different parts of the world with diverse backgrounds and experiences. This opportunity gives you insights into the culture and contexts of marketing in different countries.

Your career

Graduates of the masters programme will enhance their profile by developing the latest marketing knowledge and skills needed to progress their careers within organisations operating in business, consumer and third sector markets.

GCU marketing graduates have been employed around the world in a variety of positions, with employers including: PepsiCo, Hewlett Packard, Visit Scotland, Virgin Media, Duracell and Three.

International student start dates

For new international students, orientation events start on 14 September 2018 . This extra time is specifically designed to assist new international students in settling into the UK and GCU prior to the start of general student induction and teaching.

There will be a whole host of fun and informative activities taking place during this period, including campus and city tours, as well as welcome events where you can meet other international students.

Professional accreditation

The Chartered Institute of Marketing (CIM) is the leading professional body for marketers worldwide and exists to develop the marketing profession, maintain professional standards and improve the skills of marketing practitioners.

GCU has joined forces with CIM to give students the opportunity to gain professional qualifications through CIM Graduate Gateway. CIM qualifications are highly sought after by employers, and map alongside our own degrees which ensures we are equipping students with the best opportunities for a successful marketing career.

Glasgow Caledonian University is a distinctive, inclusive and forward-looking university that is committed to its social mission to promote the common good. We have become an international centre of excellence in higher education, promoting employability and global citizenship in our graduates. We win awards for our support and commitment to the student experience, whilst delivering innovation through our world-class research in key areas of strength. We have a tradition of widening access to higher education for talented individuals regardless of their backgrounds, and we leverage our intellectual and social capital for the benefit of the communities we serve in Scotland and internationally.

Glasgow Caledonian University (GCU) is a vibrant, innovative and multi-award winning University for the Common Good.

We aim to contribute to society in a manner that embraces yet goes beyond the traditional role of a university. GCU’s For the Common Good commitment is brought to life and delivered by students and staff across academic schools and departments.

Welcome to the Glasgow School for Business and Society

We thrive on ideas, support innovation and value the importance of social responsibility. Students come to us for our knowledge and experience to enhance their career and personal ambitions. Our external partners come to us to find the latest research-led thinking and to access the talent of our students.

Corporate responsibility and sustainability are fundamental concerns for every organisation. The Glasgow School for Business and Society seeks to address the complex challenges of the global economy while delivering social benefit to local and global communities.

Global citizenship, responsible leadership, entrepreneurship and social justice are core to our teaching, research and public engagement activities.

Our distinctive, research-led portfolio offers excellent and accessible higher education opportunities in Glasgow, London and New York. Our programmes are endorsed by professional and academic accreditations confirming that your qualification is among the best in the world.

Corporate responsibility and sustainability are now fundamental concerns for every organisation. As a University for the Common Good, we are playing a key role in the global transformation of business management education. We seek to address the complex challenges of the global economy in the 21st century while delivering social benefit to local and global communities.

We are particularly pleased that our success at embedding ethics, responsibility and sustainability across all aspects of life at Glasgow School for Business and Society has been acknowledged through our membership in ASHOKA U, United Nations Global Compact and PRME, as well as local initiatives such as WRAP and Business in the Community.

We have also become the first university in Scotland to join the prestigious EPAS global network. I welcome this recognition of our high-quality learning and teaching experience that equips our graduates with the skills and knowledge to succeed in the global market. The EPAS accreditation is indicative of a wider institutional commitment to use the very highest international benchmarks to evidence the quality of our provision. This provides robust reassurance to our staff, students, academic and business partners that we are a globally-networked university that is embedded within our local community.

We challenge our staff and students to be critical and independent learners, to become responsible leaders and to make positive contributions to business and society. We’d invite you to join us in our commitment to the Common Good.

Professional Affiliations

The Glasgow School for Business and Society has a strong track record of working partnerships with professional bodies which ensure our courses are relevant to the changing needs of the labour market.

Our professional affiliations not only keep our students up-to-date with the latest advances in business, but they help our graduates stand-out when looking for employment and in some cases confer a special status on graduation.

Examples of professional bodies with which GSBS is associated include:

• AACSB
• ABS (Association of Business Schools)
• Business in the Community
• CEEMAN
• EFMD (European Foundation for Management Development)
• ESRC (Economic and Social Research Council)
• UN PRME Initiative (Principles of Responsible Management Education)
• Gold Approved Learning Centre for ACCA
• Approved Teaching Centre for the Chartered Institute of Personnel and Development (CIPD)
• Centre of Excellence with the Chartered Institute for Securities and Investment (CISI)

We offer programmes and modules accredited by:

• ACCA (Association of Chartered Certified Accountants)
• Broadcast Journalism Training Council (BJTC)
• Chartered Banker
• Chartered Institute for Securities & Investment (CISI)
• Chartered Institute of Logistics and Transport (CILT)
• Chartered Institute of Marketing (CIM)
• Chartered Institute of Personnel and Development (CIPD)
• Chartered Institute of Purchasing and Supply (CIPS)
• Chartered Insurance Institute (CII)
• Chartered Management Institute (CMI)
• CIMA (Chartered Institute of Management Accountants)
• EPAS (European Foundation for Management Development Programme Accreditation Scheme)
• ICAEW (The Institute of Chartered Accountants in England and Wales)
• ICAS (Institute of Chartered Accountants of Scotland)
• Institution Of Occupational Health (IOSH)
• Institute of Operations Management (IOM)
• Institute of Risk Management (IRM)
• IOR (Institute of Operational Risk)
• Law Society of Scotland
• National Council for the Training of Journalists (NTCJ)
• British Psychological Society
• SHRM (The American Society for HRM)
• The Institute of Hospitality (IHA)
• The Institute of Travel and Tourism (ITT)
• Tourism Society (TS)
• Tourism Management Institute (TMI)

Our Departments

Law, Economics, Accountancy & Risk

Our Department brings together academics with interests and expertise in law, risk, economics, accountancy and finance. We pride ourselves on our close links with business organisations including not-for-profit organisations and professional bodies that accredited a number of our programmes.

Department of Business Management

Our Department is focused on the contemporary and innovative use of management approaches and techniques, resources and processes to enhance and develop organisations in the private and public sectors in a highly competitive global marketplace

Department of Social Sciences, Media and Journalism

Bringing together over fifty staff, the Department has both a strong research culture and a commitment to teaching excellence. Rated as internationally excellent and world-leading in several areas in the last Research Assessment Exercise.