Master of Arts in Public Relations - Online

The Public Relations master of arts degree program is designed to provide students with a thorough understanding of both traditional and new social tools and communication channels. Throughout the curriculum, you’ll explore the key ingredients of an effective PR media plan, explore concepts such as events marketing and consumer research, and learn how to develop credible relationships with influential voices throughout the social media world.

Objective

The Internet and new media channels have had a profound impact on the field of public relations. The rise of participatory media such as blogs, Twitter, and content-sharing sites has challenged the traditional ideal of who is a journalist – dramatically altering how publicists and PR professionals engage to share their stories. In addition to traditional news media, today’s PR professionals must also identify and develop credible and lasting relationships with influential voices throughout the social media world. Effective PR messages are informative, newsworthy, and interesting – but not to everyone and not all the time. Online PR professionals must compete with a broad spectrum of challenges and with a variety of social media participants, who all have their individual perspectives on public relations and Internet marketing strategies. The Public Relations Master of Arts degree program is designed to provide students with a practical working knowledge of traditional PR methods and a hands-on understanding of the latest new social tools, communication channels, technologies, trends, and best practices. The 12-month program is focused on developing new media PR professionals with a solid understanding of traditional PR tradecraft, digital media expertise, and technical skills.

We’re Different

Our degree programs are offered at a faster pace than traditional schools so that students adapt to the 24/7 nature of their industries. You’re learning more in a shorter period of time, and starting out on your professional path earlier.

Full Sail is dedicated to helping creative students follow their dreams in the entertainment and media industry. Whether they are passionate about music, art, and design, web and technology, filmmaking, or the business behind entertainment, an education at Full Sail University can prepare students for a career path doing what they love. Through Full Sail’s real-world approach , students work in studios and labs using industry-standard equipment, compiling a portfolio showcasing their work to potential employers. Located in Winter Park, Florida (just minutes from Orlando), the Full Sail campus has the look and feel of a creative studio environment, complete with industry-standard recording studios, spacious film soundstages, a motion capture studio, game studios, and a professional performing arts venue – all housed in a 191-acre multimedia complex.

Create the content you love Push your creativity to the next level Degrees focused on what you love Creative programs for creative minds

• For over 35 years, Full Sail has offered an innovative style of education focusing on the needs of the entertainment and media industry.
• Full Sail’s curriculum combines elements of creativity, art, business and life skills, technical prowess, and academic achievement.
• Full Sail uses immersive teaching methods in production studios and classrooms that are on par with those used in the industry.
• Students work with industry-standard tools and technologies, allowing them to gain practical knowledge and real-world experience.
• Students from over 73 countries around the world come to Full Sail to pursue degrees focusing on the needs of the entertainment and media industry.
• Full Sail offers accelerated programs, so a degree that would normally take four years takes 24 months on average.
• The campus is home to several art and design studios where students can study figure drawing, sculpting, photography, 2D animation, and more.
• The Full Sail Studios Backlot gives Film students the opportunity to shoot on location without having to leave campus.
• With professional analog and digital studios, Recording Arts students utilize equipment used by industry professionals.
• Join us on Facebook, Twitter, YouTube, and Instagram to interact with our community, read about grad success, and see campus images.
• Full Sail’s online learning system offers flexibility and collaboration while maintaining industry input and real-world experience.
• Full Sail’s Live Venue gives students the opportunity to learn the many aspects of live production, including controlling the light and sound.